Podcast Episodes
Back to Search22: Search Engine Marketing vs Advertising
Season 1 Episode 22
Marketing, sales, and advertising are concepts that are often mixed up. Marketing involves getting people's attention. Advertising is one type of mar…
4 years, 1 month ago
21: From Scratch: What to do when (re)Launching your Website
Season 1 Episode 21
A website is an important part of any business, whether it's a brick-and-mortar store or an online company. It's the first impression that potential …
4 years, 2 months ago
20: Let's Fix the Reason You're Not Blogging
Season 1 Episode 20
Most of us struggle with blogging. We often end up with a backlog of ideas and never actually implement them. With a tiny amount of effort, we can sc…
4 years, 2 months ago
19: Google Analytics - Get More Leads from Your Website Traffic
Season 1 Episode 19
Traffic is an important metric for your website. It shows how well a website is doing in terms of attracting visitors and converting them into custom…
4 years, 2 months ago
18: How to Publish "Secret Web Pages"
Season 1 Episode 18
If you own a website, you should be aware of the dangers of having your secret pages indexed by Google. You might have some pages on your site that a…
4 years, 3 months ago
17: How to Create Blogs that People Actually Want to Read
Season 1 Episode 17
Rather than trying to brainstorm and write "articles", it's often helpful to think about blogging as creating a "resource" for your audience. Thinkin…
4 years, 3 months ago
16: Who is Meredith's Husband? Who is Meredith??
Season 1 Episode 16
This week we talk about ourselves - what we've done to get to where we are now.
IN THIS EPISODE…
[01:34] Who is Meredith?
[15:19] Who is Meredith's hus…
4 years, 3 months ago
15: Common SEO Challenges, Expectations & Misconceptions
Season 1 Episode 15
SEO can be difficult if you want your website to rank higher in search engine results. In order to generate traffic, you must think outside the box a…
4 years, 3 months ago
14: Future-proof by Owning your Content
Season 1 Episode 14
Google constantly changes its algorithm for ranking websites. Those changes can and often do have a dramatic impact on websites and the amount of bus…
4 years, 4 months ago
13: Common Mistakes with your Calls-to-Action (the Buttons)
Season 1 Episode 13
There are a couple of important points for website owners to keep in mind when creating the Call-to-Action. This “CTA” is what leads visitors to take…
4 years, 4 months ago