Podcast Episodes
Back to SearchIQ Builder part 2: Demystifying SEO Jargon
Episode 160
This episode of IQ Builder simplifies confusing SEO concepts by providing five common examples of how SEO sounds confusing: meta descriptions, JavaScript, XML sitemaps, robots.txt files, and 3XX redi…
Published on 5 days, 19 hours ago
IQ Builder part 1: Making SEO Common Sense
Episode 159
In this episode, Meredith’s Husband explains why SEO seems confusing and how to make it common sense by looking at it from Google’s perspective. He debunks myths about needing a technically perfect w…
Published on 1 week, 5 days ago
AI Misconceptions Debunked
Episode 158
This episode explores eight common misconceptions about artificial intelligence, from assumptions about autonomy and accuracy to beliefs about objectivity, originality, and job replacement. Website o…
Published on 2 weeks, 5 days ago
AI Brings Zero-Click Searches: Fewer Clicks, Better Conversions
Episode 157
In this episode, Meredith’s husband unpacks the rise of “zero-click searches,” where AI summaries reduce website clicks. He explains how website owners—especially photographers—can adapt by focusing …
Published on 3 weeks, 5 days ago
Stop Falling for Made-Up Terms That SEOs Use to Confuse You
Episode 156
In this episode, Meredith’s husband debunks overhyped SEO jargon—specifically “semantic chunking”—explaining it’s simply breaking content into logical, meaningful pieces, not cutting-edge tech. He sh…
Published on 1 month ago
AIO & GEO vs SEO (Don't freak out!)
Episode 155
This episode explores the buzz around AIO (Artificial Intelligence Optimization) and GEO (Generative Engine Optimization), explaining that they are simply new labels for what is still fundamentally S…
Published on 1 month, 1 week ago
The Rule of Small Wins: Transform Your Website One Day at a Time
Episode 154
In this episode, Meredith's husband explains how to effectively measure progress on your website and with SEO. Rather than relying on keyword rankings or competitor comparisons, he emphasizes the pow…
Published on 1 month, 2 weeks ago
Surviving AI: Be the One Who Others Want in the Room
Episode 153
In this episode, Meredith’s husband dives into recent insights about AI and search engines, revealing how tools like ChatGPT gather data, how much content is AI-generated, and the three key human ski…
Published on 1 month, 3 weeks ago
Your Blog vs AI Slop
Episode 152
In this episode, Meredith and her husband discuss the overwhelming rise of low-quality AI-generated content—dubbed “AI slop”—and how it’s affecting platforms like YouTube and Pinterest. Website owner…
Published on 1 month, 4 weeks ago
SEO + EAT = AI
Episode 151
This episode explores the concept of E-E-A-T—Experience, Expertise, Authoritativeness, and Trustworthiness—and how it plays a critical role in building a credible website, especially in the age of AI…
Published on 2 months ago