Episode Details

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Does it ever feel like you used to get plenty of leads from Google, but they've dried up?

The cause is rarely one mistake, which is exactly why it takes longer to fix than most people expect.

A long decline in leads usually comes from small issues stacking up over time, so the first thing to change is your expectations.

Timestamps
[0:00] Introduction
[1:08] What declining impressions in Google Search Console show
[1:42] Why feeling that SEO doesn’t work points to expectations
[2:42] Why changing your mindset comes first
[2:59] When a CEO’s expectations can end a project
[3:49] Step one: stop checking your rankings
[4:38] Step two: trust the process
[5:42] Why recovery takes about a year
[7:06] The first step: improve your conversion rate
[7:58] How the first two weeks of the mentoring program cover this

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