Podcast Episodes
Back to SearchAI Brings Zero-Click Searches: Fewer Clicks, Better Conversions
Episode 157
In this episode, Meredith’s husband unpacks the rise of “zero-click searches,” where AI summaries reduce website clicks. He explains how website owners—especially photographers—can adapt by focusing …
Published on 2 months, 1 week ago
Stop Falling for Made-Up Terms That SEOs Use to Confuse You
Episode 156
In this episode, Meredith’s husband debunks overhyped SEO jargon—specifically “semantic chunking”—explaining it’s simply breaking content into logical, meaningful pieces, not cutting-edge tech. He sh…
Published on 2 months, 2 weeks ago
AIO & GEO vs SEO (Don't freak out!)
Episode 155
This episode explores the buzz around AIO (Artificial Intelligence Optimization) and GEO (Generative Engine Optimization), explaining that they are simply new labels for what is still fundamentally S…
Published on 2 months, 3 weeks ago
The Rule of Small Wins: Transform Your Website One Day at a Time
Episode 154
In this episode, Meredith's husband explains how to effectively measure progress on your website and with SEO. Rather than relying on keyword rankings or competitor comparisons, he emphasizes the pow…
Published on 3 months ago
Surviving AI: Be the One Who Others Want in the Room
Episode 153
In this episode, Meredith’s husband dives into recent insights about AI and search engines, revealing how tools like ChatGPT gather data, how much content is AI-generated, and the three key human ski…
Published on 3 months, 1 week ago
Your Blog vs AI Slop
Episode 152
In this episode, Meredith and her husband discuss the overwhelming rise of low-quality AI-generated content—dubbed “AI slop”—and how it’s affecting platforms like YouTube and Pinterest. Website owner…
Published on 3 months, 2 weeks ago
SEO + EAT = AI
Episode 151
This episode explores the concept of E-E-A-T—Experience, Expertise, Authoritativeness, and Trustworthiness—and how it plays a critical role in building a credible website, especially in the age of AI…
Published on 3 months, 3 weeks ago
The Rise of AI in Our Daily Lives (2025 Statistics)
Episode 150
In this episode, Meredith's husband previews an upcoming mini-course on how to get your website into AI search results, following new guidance from Google and SEMrush. He also shares surprising 2025 …
Published on 3 months, 4 weeks ago
Squarespace SEO Advice
Episode 149
In this episode, Meredith's husband critiques Squarespace's recent SEO update, describing it as a mostly superficial improvement without real functional value, masking the same ineffective SEO advice…
Published on 4 months ago
The Goldilocks Problem of SEO
Episode 148
In this episode, Meredith and her husband discuss the importance of consistency—rather than constant effort—when it comes to SEO. The key takeaway: long-term, sustainable progress in SEO comes from f…
Published on 4 months, 1 week ago