Podcast Episodes
Back to Search27: How to Blog by "Documenting" Instead of "Creating"
Season 1 Episode 27
In this episode, we talk about creating blog content by "documenting" rather than "creating" new content from scratch. This should (hopefully) remove some of the stress and anxiety involved in produc…
Published on 3 years, 6 months ago
26: How to Improve Conversions by "Eliminating Friction"
Season 1 Episode 26
Your conversion rate is the percentage of people who take action on your site, like submitting a contact form, signing up for a newsletter, or downloading an ebook. Optimizing your conversion rate is…
Published on 3 years, 6 months ago
25: How to Write Title & Meta Tags
Season 1 Episode 25
Title tags and meta tags are used to describe the content, and they are often the first impressions users will see when they visit your site. Title tags are short snippets of text seen in blue letter…
Published on 3 years, 6 months ago
24: Keyword Stuffing, Why & How to Avoid it
Season 1 Episode 24
"Keyword Stuffing" is a term used to describe the practice of adding a large number of keywords in website pages in an attempt to get higher rankings. This spammy practice negatively affects search r…
Published on 3 years, 6 months ago
23: Google Myth #1: How Rankings Work
Season 1 Episode 23
Google uses an algorithm to penalize websites that do not follow their Quality Guidelines. This is how Google improves search results for its users. Each instance when a website does not meet the qua…
Published on 3 years, 7 months ago
22: Search Engine Marketing vs Advertising
Season 1 Episode 22
Marketing, sales, and advertising are concepts that are often mixed up. Marketing involves getting people's attention. Advertising is one type of marketing. Sales is the process of convincing people …
Published on 3 years, 7 months ago
21: From Scratch: What to do when (re)Launching your Website
Season 1 Episode 21
A website is an important part of any business, whether it's a brick-and-mortar store or an online company. It's the first impression that potential customers will see. There are several ways to bui…
Published on 3 years, 8 months ago
20: Let's Fix the Reason You're Not Blogging
Season 1 Episode 20
Most of us struggle with blogging. We often end up with a backlog of ideas and never actually implement them. With a tiny amount of effort, we can schedule a time to sit and focus - even if only for …
Published on 3 years, 8 months ago
19: Google Analytics - Get More Leads from Your Website Traffic
Season 1 Episode 19
Traffic is an important metric for your website. It shows how well a website is doing in terms of attracting visitors and converting them into customers. Finding out where traffic is coming from or w…
Published on 3 years, 8 months ago
18: How to Publish "Secret Web Pages"
Season 1 Episode 18
If you own a website, you should be aware of the dangers of having your secret pages indexed by Google. You might have some pages on your site that are not meant to be indexed by search engines. And …
Published on 3 years, 8 months ago