Podcast Episodes

23: Google Myth #1: How Rankings Work

Season 1 Episode 23

Google uses an algorithm to penalize websites that do not follow their Quality Guidelines. This is how Google improves search results for its users. Each instance when a website does not meet the qua…

Published on 2 years, 10 months ago

22: Search Engine Marketing vs Advertising

Season 1 Episode 22

Marketing, sales, and advertising are concepts that are often mixed up. Marketing involves getting people's attention. Advertising is one type of marketing. Sales is the process of convincing people …

Published on 2 years, 10 months ago

21: From Scratch: What to do when (re)Launching your Website

Season 1 Episode 21

A website is an important part of any business, whether it's a brick-and-mortar store or an online company. It's the first impression that potential customers will see.  There are several ways to bui…

Published on 2 years, 11 months ago

20: Let's Fix the Reason You're Not Blogging

Season 1 Episode 20

Most of us struggle with blogging. We often end up with a backlog of ideas and never actually implement them. With a tiny amount of effort, we can schedule a time to sit and focus - even if only for …

Published on 2 years, 11 months ago

19: Google Analytics - Get More Leads from Your Website Traffic

Season 1 Episode 19

Traffic is an important metric for your website. It shows how well a website is doing in terms of attracting visitors and converting them into customers. Finding out where traffic is coming from or w…

Published on 2 years, 11 months ago

18: How to Publish "Secret Web Pages"

Season 1 Episode 18

If you own a website, you should be aware of the dangers of having your secret pages indexed by Google. You might have some pages on your site that are not meant to be indexed by search engines. And …

Published on 3 years ago

17: How to Create Blogs that People Actually Want to Read

Season 1 Episode 17

Rather than trying to brainstorm and write "articles", it's often helpful to think about blogging as creating a "resource" for your audience. Thinking this way adjusts your mindset and gets you into …

Published on 3 years ago

16: Who is Meredith's Husband? Who is Meredith??

Season 1 Episode 16

This week we talk about ourselves - what we've done to get to where we are now. 

IN THIS EPISODE…
[01:34] Who is Meredith?
[15:19] Who is Meredith's husband?
[32:13] Why we started a podcast

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Meredith's…

Published on 3 years ago

15: Common SEO Challenges, Expectations & Misconceptions

Season 1 Episode 15

SEO can be difficult if you want your website to rank higher in search engine results. In order to generate traffic, you must think outside the box and strategize your SEO efforts. Overcoming the lim…

Published on 3 years ago

14: Future-proof by Owning your Content

Season 1 Episode 14

Google constantly changes its algorithm for ranking websites. Those changes can and often do have a dramatic impact on websites and the amount of business they generate. If you can align your goals w…

Published on 3 years, 1 month ago