Podcast Episodes
Back to SearchWin No Matter What: The Hub and Spoke Strategy (Digital Reset Foundations 491)
Your marketing goal should be to win no matter what happens in the digital space. Yes, the channels your customers choose first change all the time. …
5 months, 3 weeks ago
The Gatekeeper’s New Tax: What ChatGPT Ads Mean for Your Marketing Budget (Digital Reset Episode 490)
ChatGPT launched ads in its responses earlier this year. But they weren’t for everybody. They couldn’t be. Their ads came saddled with a $60 CPM and …
5 months, 4 weeks ago
The Long Game: What 15 Years of Digital Marketing Teaches Us About AI (Digital Reset Episode 489)
I’ve got a big secret for you today: Brands winning in AI didn’t pivot to an AI-first strategy six months ago. Almost universally, they’ve been build…
6 months ago
The Foundation: From Card Catalogs to Concierges — Your SEO + GEO Blueprint (Digital Reset Podcast)
Over the last three weeks on this show, our fearless leader, Tim Peter, covered three big ideas. These are: The AI value gap. Why 88% of companies ar…
6 months, 1 week ago
The AI Coin Flip: Why AI Gives Every Customer a Different Answer (Digital Reset Episode 488)
Rand Fishkin’s team ran 2,961 prompts across ChatGPT, Claude, and Google AI. 600 volunteers, 12 different prompts, two months of runs. They wanted to…
6 months, 2 weeks ago
Agentic Commerce: ChatGPT Bails on Its Shopping Plans (Digital Reset Episode 487)
OpenAI launched in-chat checkout in September 2025, promising that users could shop and buy directly inside ChatGPT. Analysts forecast trillions in s…
6 months, 3 weeks ago
The AI Value Gap: Why 82% of Companies are Failing to Gain from AI (Digital Reset Episode 486)
8% of companies have adopted AI. Only 6% are seeing "significant" value. That leaves a staggering 82% value gap most businesses face. If your team fe…
7 months ago
SEO vs. GEO: How to Show Up When AI is the Concierge (Episode 485)
There is a lot of mixed information out there regarding how to rank in the age of AI. In this episode of Digital Reset with Tim Peter, Tim cuts throu…
7 months, 1 week ago
The House Always Wins: Lessons from Google’s 2025 Earnings (Podcast Episode 484)
The "Search Bar" isn’t dying; it’s evolving into an expensive gated community. In this episode of Digital Reset with Tim Peter (formerly Thinks Out L…
7 months, 2 weeks ago
Why AI Won’t Kill Search—It’s Doing Something Much Bigger (Episode 483)
Summary: In this episode, Tim Peter explores why we need to stop asking if AI is a replacement for social or search, and start seeing it for what it …
7 months, 3 weeks ago