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Become an Expert in Your Industry

As we begin the new year, one thing we believe we could ALL be better at is the positioning of ourselves as experts in our industries. When you go in…

15 years, 11 months ago

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The Words of the New Sales Mind

Everyone always wants to know the words to use to close business. Well, in this episode, Bill Caskey dips into the words of the new sales mind. This …

16 years ago

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'Tis the Season...for Goal Setting

Well, this year certainly went fast---like a bullet! So, what do we always do at this time? Set goals for next year. Bryan and Bill walk through a go…

16 years, 1 month ago

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Selling A Product at 50% Premium. Is It Possible?

We get many questions from listeners about how to handle price objections when your product sells at a significant premium.

One of Bill’s clients had …

16 years, 1 month ago

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Where is That Courage When You Need It?

Ever known what you should say to a prospect but couldn’t summon the words? In this episode, Bill and Bryan tell two stories—one is a question from a…

16 years, 1 month ago

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Do You Commit These Sales Blunders?

Bill Caskey recently gave a speech on the most common “sales blunders”
that cost salespeople and their companies millions of dollars. He reviews parts…

16 years, 1 month ago

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Sales Managers: How to Teach Old Dogs New Tricks

This was a letter from a podcast listener. He’s a sales manager and has seen success with some of the concepts he’s learned on the podcast, but his p…

16 years, 2 months ago

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How Do I Unravel a Current Relationship?

Sometimes we get a question that, on the surface, seems like a straightforward question. But upon closer review, it becomes an inner game (mental) is…

16 years, 2 months ago

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Does Your Message Cause Your Prospects to Grow Weary?

Ever thought you were communicating your value really, really well—only to look at your prospects and find them dozing? Well, that may be extreme, bu…

16 years, 2 months ago

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Yet Another Lead Generation Technique

We talk often at the podcast about B2B lead generation. But the topic could literally be the focus of a year's worth of podcasts.

Why? Because it is,…

16 years, 3 months ago

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