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#184: How Far Should You Niche Down? Finding Your Minimum Viable Market
Season 7 Episode 15
How Far Should You Niche Down? (And How to Know You’ve Got It Right)
Most marketers are targeting too broadly—and it’s killing their go-to-market.
In t…
1 year, 4 months ago
#183: How to Use AI to Cut Customer Research Time in Half
Season 7 Episode 14
How to Use AI to Cut Customer Research Time in Half
Most B2B marketers know customer research is crucial, but gathering and acting on insights can be …
1 year, 4 months ago
#182: The Anti-ICP: How to Identify Customers You Should NEVER Market To!
Season 7 Episode 13
Most B2B teams obsess over defining their Ideal Customer Profile (ICP). But what about the people you should never market to?
This week, we reveal why…
1 year, 5 months ago
#181: Brand, Demand and the 5 BEs Framework - build a full funnel GTM Strategy
Season 7 Episode 12
Why Your B2B GTM Strategy Needs the 5 BEs Framework Now
Most B2B marketing frameworks only show you part of the picture. But in 2025, you need one com…
1 year, 5 months ago
#180: Revenue Alignment Architecture: How Passetto x CRO School Are Redefining B2B GTM
Season 7 Episode 11
Why is go-to-market still broken in B2B?
Because nobody owns the commercial outcome.
In this pivotal episode of The B2B Playbook, we sit down with Caro…
1 year, 5 months ago
#179: How to Land 6-Figure Deals with LinkedIn Thought Leadership Ads
Season 7 Episode 10
How to Land 6-Figure Deals with LinkedIn Thought Leadership Ads
Want to get clients on LinkedIn using ads that actually build trust and drive pipeline…
1 year, 5 months ago
#178: Sales and Marketing Methodologies Alone Are Not Enough - You Need a Revenue Alignment System
Season 7 Episode 9
Sales Methodologies Are Killing Your Revenue Team
Most sales teams swear by Gap, Challenger, or Spin.
But these sales methodologies were never designed…
1 year, 6 months ago
#177: Why Your Thought Leadership Isn’t Working (And How To Fix It) - roundtable with Justin Rowe, Rohit Srivastav
Season 7 Episode 8
Why Your Thought Leadership Isn’t Working (And How To Fix It)
Most B2B marketers and founders are investing in thought leadership—but seeing zero resu…
1 year, 6 months ago
#176: The Smarter Way Sales & Marketing Teams Can Win Together (A Modern Approach for 2025)
Season 7 Episode 7
Sales and marketing teams often feel worlds apart—competing priorities, clashing strategies, and constant miscommunication. But it doesn't have to be…
1 year, 6 months ago
#175: How to Master 'Video First' Marketing for Massive B2B Growth
Season 7 Episode 6
We all know video content works, but are you really leveraging it to its full potential?
In this episode, we're joined by Lindsay McGuire from Goldcas…
1 year, 6 months ago