Podcast Episodes

[repost]: How to Turn Customers into Advocates: Unlocking the Power of Customer Advisory Boards (CABs) to Grow Faster

Season 6 Episode 41

CABs, Customer Advocacy Boards.

Little known wonders of the B2B marketing toolkit.

While they’re not right for every business and for every stage of gr…

1 year, 9 months ago

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[repost]: #55: Rand Fishkin - Why Marketers Need To Play The Long Game And Be Helpful, The Limitation of Personas, How To Start Creating Demand

Season 6 Episode 40

Our guest this week almost needs no introduction!

Setting aside the fanboying from us, our guest share some real marketing wisdom that we’re sure ever…

1 year, 9 months ago

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[repost]: The Power of Education in B2B Marketing | How to Build An Education Ecosystem

Season 6 Episode 39

Explore the power of building an education ecosystem and discover how leading brands like HubSpot and Segment have mastered this approach. Learn abou…

1 year, 9 months ago

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#166: Stop Selling, Start Advising: the Secrets to Linkby's Incredible Growth - Co-Founder Adrian Fagerlund

Season 6 Episode 38

In this episode, we sit down with Adrian Fagerlund, co-founder of Linkby, to explore how his revolutionary ad-tech platform is changing the game for …

1 year, 10 months ago

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#165: Outbound Sales Isn’t Dead—You’re Just Doing It Wrong: Lessons from Ryan Reisert

Season 6 Episode 37

We’re thrilled to have Ryan Reisert on this episode of The B2B Playbook! Ryan is an outbound sales coach, go-to-market consultant, and author of "Out…

1 year, 10 months ago

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#164: Could Reddit Work as a B2B Demand Generation Channel?

Season 6 Episode 36

In this episode, we explore whether Reddit can truly serve as a powerful demand generation channel for B2B marketers.

We dive into the potential of Re…

1 year, 10 months ago

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#163: The Key Ingredient to Outsized Impact in B2B Marketing

Season 6 Episode 35

Positioning is the ultimate tool for creating an outsized impact in your market. In this episode, we uncover how small B2B teams can use positioning …

1 year, 10 months ago

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#162: 3 ways B2B Marketers can Use A.I. to work Better and Faster (with Live Examples & Templates) - Drew Brucker

Season 6 Episode 34

This week we have artificial intelligence (AI) expert Drew Brucker show us how B2B marketers can use AI to get more done in less time - right now!

Dr…

1 year, 11 months ago

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#161: The Role of Demand Gen in Modern B2B Marketing - with Fibbler Co-Founder Adam Holmgren

Season 6 Episode 33

In this episode, we’re joined by Adam Holmgren, co-founder of Fibber and head of demand generation at Rillion. Together, we tackle the common myths s…

1 year, 11 months ago

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#160: Pipeline & revenue from 67 days of SEO - How we Ranked #1 with Sam Dunning (Pt.2)

Season 6 Episode 32

In this episode, we break down our live SEO experiment and show how we went from zero to ranking #1 on Google for a high-intent keyword – "demand gen…

1 year, 11 months ago

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