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#249: How to Build a Feedback Loop Between B2B Sales, Marketing, and CS
Season 8 Episode 36
In this video, I chat with Kevin about why your weekly sales and marketing sync isn't enough on its own, and how to turn it into a real feedback loop…
20 hours ago
#248: Stop Using B2B Lead Scoring. Do THIS Instead.
Season 8 Episode 35
In this video, I break down why lead scoring falls short in B2B and what to do instead. We get into cataloging the market, buying committees, ICP fit…
1 week ago
#247: How This Unknown Startup Landed Enterprise Whales (B2B Marketing & Sales Secrets)
Season 8 Episode 34
In this video, I sit down with David Fastuca, the founder who built Locomotive, sold it to Travelport, bought it back, then sold it again to Webjet.
W…
1 week, 6 days ago
#246: How to Build a B2B Community of 100k Members From Scratch
Season 8 Episode 33
In this video, I sit down with Jared Robin, the founder of revgenius, to unpack how he built a 100,000-plus member community by staying obsessively c…
3 weeks ago
#245: How to Scale Your B2B Marketing without a Huge Team (Be The Best - Stage 5 of the 5 BEs Framework)
Season 8 Episode 32
In this video, Kevin and I wrap up our 5Bs go-to-market framework with Be The Best, covering how to scale what's working without a bigger team by tur…
1 month ago
#244: How to Optimise and Measure your B2B Marketing (Be Better - Stage 4 of the 5 BEs Framework)
Season 8 Episode 31
In this video, Kevin and I break down Be Better, the fourth step of our 5Bs go-to-market framework, covering why the MQL is broken, how to measure wh…
1 month, 1 week ago
#243: Everything we learnt from 24hrs at a top B2B Marketing Summit (Generate Summit 2026)
Season 8 Episode 30
In this video, I hit the floor at the Generate B2B conference grabbing quick hot takes from LinkedIn, SEO, CRM and ABM folks on what's actually worth…
1 month, 2 weeks ago
#242: How to Build a B2B Content Distribution Strategy in 2026/27 (Be Seen - Stage 3 of the 5 BEs Framework)
Season 8 Episode 29
In this video, Kevin and I break down Be Seen, the third step of our 5Bs go-to-market framework, and how to actually get your helpful B2B content in …
1 month, 3 weeks ago
#241: The Best B2B Content Strategy to Generate Revenue (Be Helpful - Stage 2 of the 5 BEs Framework)
Season 8 Episode 28
In this video, Kevin and I break down the Be Helpful phase of the 5Bs Go-To-Market framework, the second step in building a B2B demand generation eng…
2 months ago
#240: How to Define & Nail Your Ideal Customers in B2B (Be Ready - Stage 1 of the 5 BEs Framework)
Season 8 Episode 27
In this video, Kevin and I break down the Be Ready phase of the 5Bs Go-To-Market framework, the first and most critical step in building a B2B demand…
2 months ago