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#229: B2B Marketing: How to Measure Brand the RIGHT Way
Season 8 Episode 16
In this episode, we break down how to actually measure brand impact without overcomplicating it, including the leading indicators lean B2B teams shou…
4 months, 4 weeks ago
#228: Demand Generation vs Lead Generation (Why Most Teams Get It Wrong) Plus 2026 demand gen strategy
Season 8 Episode 15
Most B2B marketers think demand generation and lead generation are the same thing.
They’re not.
And confusing the two is exactly why your pipeline isn’…
5 months, 1 week ago
#227: AEO vs SEO: How AI Search is Changing B2B Marketing
Season 8 Episode 14
In this video, I break down AI visibility and GEO vs traditional SEO, and whether any of it actually changes how B2B teams should go to market.
We cov…
5 months, 2 weeks ago
#226: Why Most B2B Sales & Marketing Methodologies Fail (And What Architecture-First Selling Looks Like Instead)
Season 8 Episode 13
Closed Loop Sales Strategy: Why Most B2B Teams Are Getting It Wrong
Most B2B teams are still chasing meetings, pipeline, and MQLs—without ever underst…
5 months, 3 weeks ago
#225: Account Based Marketing (ABM) - When Is It The Right Option in B2B, And How To Do It?
Season 8 Episode 12
Is Account-Based Marketing Worth It? (Most Teams Get This Wrong)
Most B2B teams jump into ABM without asking the one question that actually matters: s…
6 months ago
#224: Adding $2mill revenue with LinkedIn Ads (step-by-step how-to)
Season 8 Episode 11
Most B2B marketers run LinkedIn ads… but never turn them into real pipeline.
In this video, I break down the exact LinkedIn Ads strategy we used to he…
6 months, 1 week ago
#223: ChatGPT Ads for B2B Marketing - Will They Work For Your Business?
Season 8 Episode 10
In this video, we break down what OpenAI's new ChatGPT ads mean for B2B marketers, and why it's probably not the performance channel you should be be…
6 months, 2 weeks ago
#222: How This Startup Beat Big Brands - B2B2C Marketing Strategy - Alex Bedwani from PetsOnMe
Season 8 Episode 9
If you're competing against companies with massive marketing budgets, paid ads alone won’t win.
In this episode of The B2B Playbook, we sit down with …
7 months ago
#221: How to Measure Brand Marketing in B2B (Without Guessing) - Matt Maynard from Asana
Season 8 Episode 8
If you’ve ever struggled to defend brand budget in a performance-obsessed company — this episode is for you.
We sat down with Matt Maynard, VP of Bran…
7 months, 1 week ago
#220: Why B2B Partnerships Might Be Your Biggest Growth Opportunity Right Now
Season 8 Episode 7
In this video, we dive into why B2B partnerships are one of the most powerful (and underused) growth strategies in 2026, and how to get your first on…
7 months, 2 weeks ago