Podcast Episodes
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[repost]: Foundations to Set Up Your Revenue Engine | CRO School - pt.2
Season 7 Episode 25
If you're a CMO, CRO or Head of Sales, you should be asking yourself: how can our teams work better together to drive more revenue, in a more efficie…
1 year, 2 months ago
#193: Should You Take Our Demand Generation Course? Who it's for, outcomes and more
Season 7 Episode 24
Transform Your Marketing with our Demand Generation Course, The B2B Incubator
We dive deep into our demand generation program, designed to transform h…
1 year, 2 months ago
#192: Why Most B2B Positioning Fails (And How to Fix Yours) - Anthony Pierri
Season 7 Episode 23
Why Most B2B Positioning Fails (And How to Fix Yours)
Most B2B positioning fails because teams refuse to make strategic choices—and it shows up in gen…
1 year, 2 months ago
#191: Why MQLs Are Broken (And What to Measure Instead) - Fixing GTM with Steve Patti
Season 7 Episode 22
Why MQLs Are Broken (And What to Measure Instead)
B2B marketers are under pressure to generate pipeline. But the truth is, most of us are stuck operat…
1 year, 2 months ago
#190: How to Rank in ChatGPT First: The 90-Day LLM SEO Playbook (SEO expert Sam Dunning)
Season 7 Episode 21
Most marketers still obsess over Google blue links. We’re here to show why that’s yesterday’s game.
We sat down with SEO legend Sam Dunning to unpack …
1 year, 2 months ago
#189: Fix Broken Outbound Sales – SDR & BDR Playbook w/ Leslie Venetz
Season 7 Episode 20
We sat down with sales legend Leslie Venetz and CRO School co-founder Adem Manderovic to untangle why outbound is still stuck in 2011—and how modern …
1 year, 3 months ago
#188: How Thought Leadership Strategy ACTUALLY Builds Pipeline (Not Just Vanity Metrics)
Season 7 Episode 19
Most B2B marketers are told to “do thought leadership” and it becomes part of strategy... but no one tells them how to tie it back to revenue.
In this…
1 year, 3 months ago
#187: Why Most SDR Teams Fail Before the First Call (and why it impacts b2b marketers)
Season 7 Episode 18
Most B2B teams think outbound is just about activity. Book meetings, hit quota, move on.
But this week on The B2B Playbook, we sat down with Shawn Sea…
1 year, 3 months ago
#186: Brand vs Demand: How to Balance Long and Short-Term Marketing
Season 7 Episode 17
Most B2B marketers are stuck in the short term – chasing pipeline, tweaking LinkedIn Ads, and fighting for form fills.
This episode, we break down how…
1 year, 3 months ago
#185: Why Most B2B Sales Teams Are Failing (And How to Fix It) - Amarpreet Kalkat - Founder of Humantic AI
Season 7 Episode 16
Why Most B2B Sales Teams Are Failing (And How to Fix It)
Most B2B sales teams are stuck in outdated tactics – pushing for meetings, flooding inboxes, …
1 year, 4 months ago