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#14: Building Basic Visibility Online (Part 2: What Channels Are Right For You)
Season 1 Episode 14
Is Kevin really complaining about a free meal?!
What car brand is or isn’t sponsoring our podcast?!
What things do you really need to set up for your b…
4 years, 11 months ago
#13: Building Basic Visibility Online (Part 1: A Framework To Make The Most Of Any Channel)
Season 1 Episode 13
When Kevin signed on to do the editing for the podcast, he wasn’t expecting it to affect his relationship with his fiance. Fast forward a few months,…
4 years, 11 months ago
#12: How To Find A Deep Well Of Your Dream Customers With The Dream 100
Season 1 Episode 12
George is sharing tips to find love on dating apps. Or at least get some matches at all!
Who knew the principles for finding your dream customers are …
4 years, 11 months ago
#11: How To Get Inside The Heads Of Your Dream Customers So They Listen To You
Season 1 Episode 11
Kev’s not going on a picnic, even if it’s the only way he’s getting social contact during a pandemic.
George tries to string together a segway from th…
4 years, 11 months ago
#10: Defining & Documenting Your Dream Customers - The B2B Playbook
Season 1 Episode 10
Things should be sounding crispy this week!
At least to us anyway! Kev’s been able to kick a nagging ear infection and George has a new microphone and…
5 years ago
#9: Defining Your Brand - The B2B Playbook
Season 1 Episode 9
We’re looking at how to actually start building a powerful brand for your business in this week’s episode.
But first, find out how Kev’s telling Georg…
5 years ago
#8: Be The Best (Part 2) - The B2B Playbook, Summary of Stage 5
Season 1 Episode 8
Kev has finally recovered from a rough week in the trenches with a double ear infection. Sadly it means hearing George’s voice again..
And just in tim…
5 years ago
#7: Be The Best (Part 1) - The B2B Playbook, Summary of Stage 5
Season 1 Episode 7
In this week’s episode, we explain why it’s all about entertaining George…I then grill him about what he really knows from a customer perspective!
All…
5 years ago
#6: Be Better - The B2B Playbook, Summary of Stage 4
Season 1 Episode 6
Keeping George in line is never easy! If he had his way, this episode would be more about fifty shades of grey and blindfolds than marketing.
Thankful…
5 years, 1 month ago
#5: Be Seen - The B2B Playbook, Summary of Stage 3
Season 1 Episode 5
We’re really getting into the flow now. George upgraded his fort and Kev’s on Salmon for dinner!
And we’re also chatting about Stage 3: Be Seen. How t…
5 years, 1 month ago