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#34: Analysis - Chili Piper’s Helpful Content
#34: Analysis - Chili Piper’s Helpful Content

Season 2 Episode 15

This week we’re continuing to analyse helpful content examples!

We’re dissecting the helpful content of Chili Piper this week, so you can see and unde…

4 years, 5 months ago

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#33: Analysis - Employment Hero’s Helpful Content
#33: Analysis - Employment Hero’s Helpful Content

Season 2 Episode 14

As we get to the end of “Be Helpful”, we’re conscious that with so much talk about frameworks and concepts, it can be hard to see the forest from the…

4 years, 5 months ago

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#32: Create A Brand People Love With Senior Social Media & Community Manager - Meryoli Arias
#32: Create A Brand People Love With Senior Social Media & Community Manager - Meryoli Arias

Season 2 Episode 13

Well it’s another special and exciting interview on the B2B Playbook.

This week we’re lucky enough to get the answers from an expert at her craft, Mer…

4 years, 5 months ago

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#31: Too Long, Didn’t Listen - A Wrap of ‘Be Helpful’
#31: Too Long, Didn’t Listen - A Wrap of ‘Be Helpful’

Season 2 Episode 12

We got some swag!

It’s been such a nice interaction with the Chili Piper team. Not in the least because they’ve very kindly sent us some of their awes…

4 years, 6 months ago

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#30: How Marketers Can Grow Their Personal Brand And Company By Being Helpful Like Mason Cosby
#30: How Marketers Can Grow Their Personal Brand And Company By Being Helpful Like Mason Cosby

Season 2 Episode 11

Another special episode this week.

And a timely one while we’re talking about being helpful!

This week we had a special guest who personifies being hel…

4 years, 6 months ago

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#29: 7 Practical Tips On Getting Experts In Your Business To Help You Make Content
#29: 7 Practical Tips On Getting Experts In Your Business To Help You Make Content

Season 2 Episode 10

It’s finally happened…one of us caught COVID!

Thankfully the recovery was relatively swift. But it’s certainly no fun. So keep safe out there listener…

4 years, 6 months ago

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#28: The 5 Types Of Helpful Content You Need To Create - Bonus Episode
#28: The 5 Types Of Helpful Content You Need To Create - Bonus Episode

Season 2 Episode 9

You can hear the hesitation in George’s voice as he talks about his weekend plans…

Thankfully there’s a lot less hesitation needed when you come to ge…

4 years, 6 months ago

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#27: Step 6 - Metrics To Track To Know Your Content Is Working
#27: Step 6 - Metrics To Track To Know Your Content Is Working

Season 2 Episode 8

This week we started well.

A surprise to both of us, George actually had a well executed segway into the topic of the episode.

Unsurprisingly he immedi…

4 years, 7 months ago

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#26: Step 5 - The 3 Ways To Scale Your Content Production
#26: Step 5 - The 3 Ways To Scale Your Content Production

Season 2 Episode 7

While you might be repurposing your content already, you might still feel short on time and ability to scale.

Well this week, we’re helping you think …

4 years, 7 months ago

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#25: Step 4 - How To Constantly Improve Your Content With Qualitative Data
#25: Step 4 - How To Constantly Improve Your Content With Qualitative Data

Season 2 Episode 6

What does Kevin’s wedding planning and George’s forehead have to do with B2B Marketing?

To be honest not a lot, but that didn’t stop George segwaying …

4 years, 7 months ago

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