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#24: Step 3 - Scale Your Content With Our 7 Step Content Repurposing Framework
Season 2 Episode 5
Sometimes the podcast game can feel a little like living in the past…
Valentine's Day 2022 has come and gone, and we’re still talking about it!
But the…
4 years, 7 months ago
#23: Step 2 - How To Pick The Format & Channel To Distribute Your Content
Season 2 Episode 4
After a big week (and weekend!) George is a little worse for wear.
He’s working hard as usual getting the word out about how The 5 Be’s Framework can …
4 years, 7 months ago
#22: Step 1 - How To Craft Content That Your Dream Customers Will Actually Like (And Cuts Through The Noise)
Season 2 Episode 3
The theme of this episode is…
“High Value Content, Low Production Value.”
High Value Content: Being Helpful (NOT being annoying!)
Low Production Value: …
4 years, 8 months ago
#21: How B2B Marketers Can Drive Demand By Being Helpful
Season 2 Episode 2
Well, how did we end up here?
George is on TikTok!
…and it has some interesting thoughts about what George might be interested in…
While he’s navigating…
4 years, 8 months ago
#20: The 3 Core Principles You Need To Upgrade Your B2B Strategy In 2022
Season 2 Episode 1
…And we’re back!
Although the summer of George has not panned out as we hoped, there were big positives for us!
While it was one overshadowed by the on…
4 years, 8 months ago
#19: Too Long, Didn’t Listen - A Wrap Of The B2B Playbook - 2021
Season 1 Episode 19
The end of the year is upon us.
We hope you’re all gearing up for a safe and fun festive season!
We’ve covered a lot of ground this year.
As we take a l…
4 years, 10 months ago
#18: Kiarnii Tickle: Data & Delivering Tangible Outcomes in B2B
Season 1 Episode 18
In our first interview ever, we had Kiarnii Tickle on the show!
She gives a great window into what B2B marketing is all about, from challenges to how …
4 years, 10 months ago
#17: Are You Ready For An Agency? - The B2B Playbook
Season 1 Episode 17
All that seems like a lot of work, Kev and George.
Can’t I just hire someone else to do it?!
You know our view about that now. Generally no, but there …
4 years, 10 months ago
#16: How B2B Companies Can Collect & Use Data
Season 1 Episode 16
George has the blues…
But it’s not all doom and gloom!
He’s only learning the blues on the piano!
But what does driving for Uber have to do with your gr…
4 years, 10 months ago
#15: B2B Websites, Its Role & How To Build One That Works
Season 1 Episode 15
Another round of Facebook outages is a timely reminder.
Build Your Own Channel Of Direct Communication With Your Customers!
...and make sure you don’t …
4 years, 10 months ago