Podcast Episodes
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The Hidden Influence of Sound in Marketing: A Conversation with Joe Sauer - Part 2
Season 1 Episode 275
“Don’t just produce a single ad, produce three or four ads that are all related to each other in a campaign, because you get that familiarity, you ge…
1 year, 4 months ago
Sonic Branding, AI, and the Power of Sound: A Conversation with Joe Sauer - Part 1
Season 1 Episode 274
“Does that sound like a robot or does that sound like AI? Does that sound synthetic? Does that sound human? When we think about it, we can’t tell. Bu…
1 year, 4 months ago
The Future of Sound Design in Electric Vehicles: A Conversation with Johannes Luckemeier - Part 2
Season 1 Episode 273
“What I did is also in the beginning with my prototypes, I did those science-fiction sounds. I watched all the science-fiction shows and I was like, …
1 year, 4 months ago
How Sound Can Shape Your Driving Experience: A Conversation with Johannes Luckemeier - Part 1
Season 1 Episode 272
“There are a few perspectives from which you can see this. One would be you pay a premium price for a premium car or premium product in general. So b…
1 year, 4 months ago
How Sound Affects Modern Media: A Conversation with Sherene Strausberg - Part 2
Season 1 Episode 271
“It’s just the way music is consumed. My kids went to summer camp, and they wanted to, like, bring music with them. But they’re not allowed to have e…
1 year, 5 months ago
The Journey from Film Scoring to AI and Music: A Conversation with Sherene Strausberg - Part 1
Season 1 Episode 270
“I can go back to when I was sixteen, and I was at a movie theater and I was watching a really great scene in a movie where the violinist was, like, …
1 year, 5 months ago
The Psychology of Sound in Marketing: A Conversation with Howard Lim - Part 2
Season 1 Episode 269
“So what we found out about the Flying Dutchman, for example, they’ve been in business for forty years and they simply didn’t know how to grow. But o…
1 year, 5 months ago
Influencing Branding Through Sound: A Conversation with Howard Lim - Part 1
Season 1 Episode 268
“For example, like, even commercials, there’s that one commercial for the Indian casinos. And my wife loves the song, and she knows it’s actually a s…
1 year, 5 months ago
Podcasting, Podfest, and Public Speaking: A Conversation with Chris Krimitsos - Part 2
Season 1 Episode 267
“It’s one of the rare things. I know, Jodi, you know it ‘cause you’re, you’re literally like an ambassador of Podfest, but, um, it’s unusual when you…
1 year, 5 months ago
The Evolution of Audio Media: A Conversation with Chris Krimitsos - Part 1
Season 1 Episode 266
“So I got involved in YouTube first, uh, in ‘06, and then audio, I got involved in 2012. I started, like, paying attention in 2013, um, the summer of…
1 year, 6 months ago