Podcast Episodes
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How Sound Builds Brand Trust: A Conversation with Darren Borrino - Part 1
Season 1 Episode 307
“If you're going to be doing a commercial, for example, for BMW, where people are spending a lot of money on a Seven Series and it's a luxury car, bu…
11 months, 2 weeks ago
Silence, Sound & Emotion – The Hidden Power of Audio: A Conversation with Karsten Kjems - Part 2
Season 1 Episode 306
“The brief was ‘we want to sell some more train tickets to Germany, where you can go to Berlin for a techno party, you can go to Hamburg for the oper…
11 months, 3 weeks ago
How Sound Design Influences Marketing & Branding: A Conversation with Karsten Kjems - Part 1
Season 1 Episode 305
“If you can see that your product is selling better with better sounds, and it gets better reviews Actually, I saw a car review that scored the car b…
11 months, 4 weeks ago
Why Sound Matters in Modern Advertising: A Conversation with Ted “Theo” Rosnick - Part 2
Season 1 Episode 304
“If it’s stock music, unless you’re paying, like, some libraries have exclusivity, but most of them don’t. So that’s what I always say to clients, li…
1 year ago
Behind the Sound of Advertising: A Conversation with Ted “Theo” Rosnick - Part 1
Season 1 Episode 303
“We did one for Mercedes, which again was very unique and very simple. It was about this guy Raymond who had never tried ice cream before. And it was…
1 year ago
The Soul of Sound: Why Film Still Needs Human Creativity: A Conversation with Benjamin Kapit - Part 2
Season 1 Episode 302
“There’s a quote from a famously terrible person, Thomas Jefferson, who said – I don’t particularly like him or a lot of the things he did, but I do …
1 year ago
The Power of Sound Design in Film: A Conversation with Benjamin Kapit - Part 1
Season 1 Episode 301
“If you have a screen that goes very bright white or if you have a screen that goes very dark, people can deal. Their eyes will adjust, or they’ll ju…
1 year ago
The Universal Language of Music: A Conversation with Stephen Ridley - Part 2
Season 1 Episode 300
“And then his youngest daughter, who’s six years old, comes up, and she’s into gymnastics and she’s kind of cartwheeling around the room while everyo…
1 year, 1 month ago
The Power of Music: A Conversation with Stephen Ridley - Part 1
Season 1 Episode 299
“Chick invited me to go to this jazz club in Soho called Ronnie Scott’s in London. And it was, like, two o’clock in the morning – I was like, ‘I don’…
1 year, 1 month ago
How Online Technology is Changing Music Collaboration: A Conversation with Rebekah Wilson - Part 2
Season 1 Episode 298
“I have a regular chat with a friend of mine in New Zealand. He’s a tetraplegic and a musician, so he invents his own music instruments that he can p…
1 year, 1 month ago