Podcast Episodes
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Sonic Branding Strategy: Culture, Identity & Rollout | Sami El-Quqa
Season 1 Episode 357
“You know, the Dr. Pepper jingle, a year ago, there was that jingle. So I’m not going to make any claims that the jingle itself isn’t great. It’s a g…
7 hours ago
Songwriting Mentorship with Greig Watts: Persistence and Rejection
Season 1 Episode 356
“My grandfather used to say, aim for the moon and you might catch a star on the way down. And at his funeral, I gave a sort of eulogy and told everyo…
1 week ago
Songwriting for Eurovision and Global Music Markets with Greig Watts
Season 1 Episode 355
“I’ve been, so one of my writer friends who I published, a guy called Ian Kerner, he was one of the producers behind “Never Gonna Give You Up” by Ric…
2 weeks ago
Sound Design with Robin Gulcher: Why Great Audio Matters
Season 1 Episode 354
“And I did get to do a session with Count Basie and his orchestra. You know, it’s a lot easier to record people that play well than people who can’t …
3 weeks ago
Sound Design for Storytelling with Robin Gulcher
Season 1 Episode 353
“I think that making images come to life with sound helps the audience with the story and with the emotion of the story. It puts them in the right pl…
4 weeks ago
Sound in Advertising: Emotion, AI, and Creative Risk with Laney and Matt McCormick
Season 1 Episode 352
“I don’t think AI quite has us figured out yet because, as human beings, we’ll listen to sad songs to feel better. I don’t think it understands that.…
1 month ago
AI in Music Licensing with Laney and Matt McCormick
Season 1 Episode 351
“That’s one of the biggest things that scares me the most about composing with AI. It’s that, whatever AI model you’re on, how was it trained, and wa…
1 month, 1 week ago
Sonic Branding: Why Podcast Engagement Beats Downloads | Neil Cowling
Season 1 Episode 350
“We did a sort of special launch episode with the King, um, who’s so knowledgeable, so passionate, you know. I don’t know whether he’d just read up a…
1 month, 2 weeks ago
Branded Podcasts: How Brands Earn Attention and Build Trust | Neil Cowling
Season 1 Episode 349
“So the answer to why is that podcasts, whether they’re audio only or, nowadays, the vast majority are including video as well, provide a depth and a…
1 month, 3 weeks ago
Voice Resonance: How Gravitas Builds Trust with Cynthia Zhai
Season 1 Episode 348
“Scientifically, it’s because that voice is vibration. So when it’s vibration, it needs a medium to be heard. Like, if we are in outer space, we hear…
2 months ago