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From Corporate Law to Sonic Branding: A Conversation with David Courtier-Dutton – Part 1
Season 1 Episode 335
“When you hand it to the composer in sonic branding, at that point, it becomes an art, because the job of the composer, of course, is to translate th…
2 months, 1 week ago
Sound Through the Ages: From Singing Seashells to Ringing Rocks
Season 1 Episode 334
One topic that comes up quite often on Audio Branding is audio technology, and how far it’s come over just the last few years. Whether it’s choosing …
2 months, 2 weeks ago
The Role of Simplicity in Sonic Branding: A Conversation with Connor Moore – Part 2
Season 1 Episode 333
“I give them a lot of credit because they use that so frequently, and that’s why they have so much success. I mean, it is an iconic melody in and of …
2 months, 3 weeks ago
How Sound Design Revolutionizes Branding: A Conversation with Connor Moore – Part 1
Season 1 Episode 332
“Too much sound complicates things, it confuses things, and it causes annoyance and fatigue, too much brain power needed. Too much cognitive load, an…
2 months, 4 weeks ago
Making Your Mark in the Music Industry: A Conversation with Jesse Flores – Part 2
Season 1 Episode 331
“I think, you know, what I mentioned before would really apply, and that’s sit down and really come up with a plan over the next twelve months. What …
3 months ago
The Psychology of Sound in Marketing: A Conversation with Jesse Flores – Part 1
Season 1 Episode 330
“What can we do to make that number a thousand? That’s the kind of stuff we really focus on. We have tools and analytics within our dashboard to kind…
3 months, 1 week ago
Standing Out in the Age of AI Music: A Conversation with Jastin Artis – Part 2
Season 1 Episode 329
“In this age of AI and, you knew I was going to go here at some point, so how can an artist differentiate themselves now that AI can basically create…
3 months, 2 weeks ago
The Healing Power of Music: A Conversation with Jastin Artis – Part 1
Season 1 Episode 328
“I mean, you know how it was with Michael. And when I heard that phrase, it was just... He saved my life. Like, what? He just sung a song, right? Lik…
3 months, 4 weeks ago
Creating an Authentic Sound for Your Brand: A Conversation with Michael Dargie – Part 2
Season 1 Episode 327
“I’m blown away by it. So, when I close my eyes and I listen to these things, and I hear those textures and I understand the footsteps coming from af…
4 months ago
How Sound Shapes Brand Identity: A Conversation with Michael Dargie – Part 1
Season 1 Episode 326
“I don’t know if you can see it, [but] that’s an octopus. Yeah, on my upper arm. If you’re not watching this, the audio version is, there’s sunlight …
4 months, 1 week ago