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Crafting Authentic Sounds for Brands: A Conversation with Luke Moseley and George Holliday
Season 1 Episode 315
“You know it's the way that news passed between villages before there were any written word, you know, for anything to get around. I think we all kno…
6 months, 4 weeks ago
AI and the Future of Music: A Conversation with Drew Thurlow
Season 1 Episode 314
“I have a friend who’s a library film composer and produces podcasts, and I was talking to him, I was giving him the kind of same thesis I talked abo…
7 months ago
From Walkman to AI: A Conversation with Drew Thurlow
Season 1 Episode 313
“And we got a new Beatles song. I can’t believe we’re talking about the Beatles…. But John Lennon recorded a really corrupted vocal before he tragica…
7 months, 1 week ago
Why Quality Audio Matters in Content Creation with Nicholaj Kloch
Season 1 Episode 312
“If you’re watching any video on how to get started on content for your business, for public speaking, anything like that, the microphone is always t…
7 months, 2 weeks ago
How Precision Audio Shapes Marketing: Nikolaj Kloch on Videography
Season 1 Episode 311
“If you don’t make the video with audio in mind first, that’s the difference between, you know, a 14% click-through rate versus, you know, a 2% click…
7 months, 3 weeks ago
Building Brand Loyalty with Sound: A Conversation with Dr. Thomas Dickson - Part 2
Season 1 Episode 310
“[What] a lot of sonic branding agencies aren’t aware of is that sonic branding can also be used as a tool to address a concern that the client might…
8 months ago
Why Music Matters in Marketing: A Conversation with Dr. Thomas Dickson - Part 1
Season 1 Episode 309
“If you imagine a company has a ten million dollar marketing budget, right? And then you imagine they have a sonic logo on every single TikTok ad, Fa…
8 months, 1 week ago
How Sound and AI Transform Marketing: A Conversation with Darren Borrino - Part 2
Season 1 Episode 308
“And they had people that had either the escalator going up on the right-hand side or you could take the stairs, and each stair played a different ke…
8 months, 2 weeks ago
How Sound Builds Brand Trust: A Conversation with Darren Borrino - Part 1
Season 1 Episode 307
“If you're going to be doing a commercial, for example, for BMW, where people are spending a lot of money on a Seven Series and it's a luxury car, bu…
8 months, 3 weeks ago
Silence, Sound & Emotion – The Hidden Power of Audio: A Conversation with Karsten Kjems - Part 2
Season 1 Episode 306
“The brief was ‘we want to sell some more train tickets to Germany, where you can go to Berlin for a techno party, you can go to Hamburg for the oper…
9 months ago