Podcast Episodes
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Unleashing the Power of Sound: Audio Branding for the Holidays - Part 1
Season 1 Episode 215
“I was just thinking that humans generally like things that are new, but not that new, and you probably have the familiar tune. And then if you hear …
2 years, 5 months ago
Mastering the Podcast Universe: A Conversation with Alex Sanfilippo - Part 2
Season 1 Episode 214
“I do believe in independent voices getting heard and elevated throughout the world, and I don’t feel that there’s a lot of mediums anymore where we …
2 years, 6 months ago
The Art and Science of Podcasting: A Conversation with Alex Sanfilippo - Part 1
Season 1 Episode 213
“Usually my podcast, I’d say, I probably say eight months of the year, it has no advertisement at all. But that way, when I do place it in, it’s on e…
2 years, 6 months ago
Exploring the Unheard: A Conversation with Andrea Cera - Part 2
Season 1 Episode 212
“Also, because nobody listened to these sounds, even the nurse that should be paying attention. They really, they got used to this kind of droning se…
2 years, 6 months ago
Unveiling the Language of Sound: A Conversation with Andrea Cera - Part 1
Season 1 Episode 211
“I don't know if in Canada or in the States the sounds are different, but here, Toyota, for instance, is very abstract, high-pitched, it's a bike or …
2 years, 6 months ago
The New Era of Sonic Branding: A Conversation with Jack Bradley - Part 2
Season 1 Episode 210
“My now retired business partner, who was the head composer for this company for years and years and years, he put that perfectly, and he said, I rem…
2 years, 7 months ago
The Evolution of Audio Branding: A Conversation with Jack Bradley - Part 1
Season 1 Episode 209
“I would just play these crazy ‘80s drum beats and then I’d play on top of it and it was like the coolest thing ever. So it always became this really…
2 years, 7 months ago
Unveiling the Future of Sonic Branding: A Conversation with John SanFilippo - Part 2
Season 1 Episode 208
“But if it’s a narrator, which it is, like, 90% of the time, why would you need to know their gender as long as they’re getting the message across? Y…
2 years, 7 months ago
Exploring The Power of Sonic Branding: A Conversation with John Sanfilippo - Part 1
Season 1 Episode 207
“Loyalist College, they have their own marketing people, they had just done a visual rebrand, so it was the perfect time for a sonic – not even a reb…
2 years, 7 months ago
Celebrating Your True Self: Insights on Creativity and Value: A Conversation with Danielle Soccio - Part 2
Season 1 Episode 206
“One of my clients said, you know, he literally stopped doing gigs for free or for a low pay because he was able to just stand in his body and realiz…
2 years, 7 months ago