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Exploring the Mackie DLZ Creator: A Conversation with Rob Puzzitiello - Part 1
Exploring the Mackie DLZ Creator: A Conversation with Rob Puzzitiello - Part 1

Season 1 Episode 217

“What we did with this product was, we’re trying to give people the benefit of using a mixer without necessarily having to be like the audio professi…

2 years, 8 months ago

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Understanding Consumer Influence: Audio Branding for the Holidays – Part 2
Understanding Consumer Influence: Audio Branding for the Holidays – Part 2

Season 1 Episode 216

“Yeah, there’s a real opportunity here. I mean there’s a trend here in the conversation that we talk about the nostalgia and these spots that keep co…

2 years, 8 months ago

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Unleashing the Power of Sound: Audio Branding for the Holidays - Part 1
Unleashing the Power of Sound: Audio Branding for the Holidays - Part 1

Season 1 Episode 215

“I was just thinking that humans generally like things that are new, but not that new, and you probably have the familiar tune. And then if you hear …

2 years, 8 months ago

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Mastering the Podcast Universe: A Conversation with Alex Sanfilippo - Part 2
Mastering the Podcast Universe: A Conversation with Alex Sanfilippo - Part 2

Season 1 Episode 214

“I do believe in independent voices getting heard and elevated throughout the world, and I don’t feel that there’s a lot of mediums anymore where we …

2 years, 9 months ago

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The Art and Science of Podcasting: A Conversation with Alex Sanfilippo - Part 1
The Art and Science of Podcasting: A Conversation with Alex Sanfilippo - Part 1

Season 1 Episode 213

“Usually my podcast, I’d say, I probably say eight months of the year, it has no advertisement at all. But that way, when I do place it in, it’s on e…

2 years, 9 months ago

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Exploring the Unheard: A Conversation with Andrea Cera - Part 2
Exploring the Unheard: A Conversation with Andrea Cera - Part 2

Season 1 Episode 212

“Also, because nobody listened to these sounds, even the nurse that should be paying attention. They really, they got used to this kind of droning se…

2 years, 9 months ago

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Unveiling the Language of Sound: A Conversation with Andrea Cera - Part 1
Unveiling the Language of Sound: A Conversation with Andrea Cera - Part 1

Season 1 Episode 211

“I don't know if in Canada or in the States the sounds are different, but here, Toyota, for instance, is very abstract, high-pitched, it's a bike or …

2 years, 9 months ago

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The New Era of Sonic Branding: A Conversation with Jack Bradley - Part 2
The New Era of Sonic Branding: A Conversation with Jack Bradley - Part 2

Season 1 Episode 210

“My now retired business partner, who was the head composer for this company for years and years and years, he put that perfectly, and he said, I rem…

2 years, 9 months ago

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The Evolution of Audio Branding: A Conversation with Jack Bradley - Part 1
The Evolution of Audio Branding: A Conversation with Jack Bradley - Part 1

Season 1 Episode 209

“I would just play these crazy ‘80s drum beats and then I’d play on top of it and it was like the coolest thing ever. So it always became this really…

2 years, 10 months ago

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Unveiling the Future of Sonic Branding: A Conversation with John SanFilippo - Part 2
Unveiling the Future of Sonic Branding: A Conversation with John SanFilippo - Part 2

Season 1 Episode 208

“But if it’s a narrator, which it is, like, 90% of the time, why would you need to know their gender as long as they’re getting the message across? Y…

2 years, 10 months ago

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