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Why Neil & Eric Are Going Harder on Written Content Now
Episode 2628
In episode #2628, We discuss why we are focusing more on written content and how it helps us create other types of content. We've found that creating written content, particularly in the form of twee…
Published on 2 years ago
The TikTokification of Everything
Episode 2627
In episode #2627, We discuss the 'Tiktokification' of social media platforms, where various platforms are adopting features similar to TikTok to capitalize on its success. We emphasize the importance…
Published on 2 years ago
The Creativity Faucet Concept (This Will 10x Your Content)
Episode 2626
In episode #2626, We discuss the concept of the creativity faucet and how it can help overcome writer's block and generate better content. We suggest using Twitter or reading to get ideas and warm up…
Published on 2 years ago
Audience TAM vs Revenue TAM
Episode 2625
In episode #2625, We discuss the difference between audience TAM (Total Addressable Market) and revenue TAM. We explain that venture capitalists often look at the total addressable market when invest…
Published on 2 years ago
The Anatomy of New York Times' Revenue
Episode 2624
In episode #2624, We discuss the breakdown of the New York Times' revenue. We highlight the significant role of affiliate marketing in generating income for the company, with Wirecutter affiliate com…
Published on 2 years, 1 month ago
These New OpenAI Developments Will Change Marketing Forever
Episode 2623
In episode #2623, We discuss recent developments from OpenAI that will revolutionize marketing. OpenAI now allows us to create our own GPT without coding, enabling our company to quickly generate dat…
Published on 2 years, 1 month ago
Dark Social's False Attribution to 'Direct' Traffic
Episode 2622
In episode #2622, We discuss the challenges of accurately tracking web traffic in the age of dark social. We highlight the misclassification of social referral traffic as direct and the impact it has…
Published on 2 years, 1 month ago
Why Millionaires & Billionaires are Becoming Content Creators
Episode 2621
In episode #2621, We explore the strategies of successful content creators, drawing inspiration from figures like Chamath Palihapitiya and Andrew Wilkinson, both millionaires who have activated paid …
Published on 2 years, 1 month ago
How SGE Will Dramatically Change Your SEO Traffic
Episode 2620
In episode #2620, We delve into the impact of Google's search generative experience (SGE) on SEO traffic. SGE, an AI-generated response providing instant answers in search results, is poised to alter…
Published on 2 years, 1 month ago
Critical Agency Acquisition Mistakes
Episode 2619
In episode #2619, We delve into the crucial mistakes to steer clear of when acquiring an agency, drawing from our own experiences and aiming to offer valuable insights to those contemplating a simila…
Published on 2 years, 1 month ago