Podcast Episodes

#215 | How Clinicians Really Decide Whether to Adopt Your MedTech Product

Have you ever stopped to ask yourself how clinicians really decide whether to adopt a new MedTech product?

Understanding how clinicians make decisions…

1 month ago

#214 | How to Choose the Right Export Distributor for Your MedTech Product (For Clinicians)

Could the wrong export distributor cost your MedTech business years of growth?

Choosing an export distributor is one of the biggest commercial decisio…

1 month ago

#213 | 5 Commercialisation Lessons Every MedTech Founder Should Know Before Launch (For Clinicians)

What if the success of your MedTech product was determined months before launch?

Many MedTech founders believe that strong clinical evidence and a gre…

1 month, 1 week ago

#212 | Stop Marketing Your MedTech Product. Do This Instead. (For Clinicians)

What if the success of your MedTech product is decided months before you ever launch it?

Many clinician founders believe commercialisation begins once…

1 month, 1 week ago

#211 | The NUMBER ONE Reason Clinically Proven MedTech Products Still Fail

Have you ever wondered why a clinically proven MedTech product can achieve regulatory approval, generate positive feedback, and still fail commercial…

1 month, 2 weeks ago

#210 | 7 Essential Steps to Commercialise & Export Your Medical Device (For Clinicians)

Regulation gets you approved. A go-to-market strategy gets you adopted.

The question is: are you spending more time preparing your medical device for …

1 month, 2 weeks ago

#209 | 5 Lessons You Should Know Before Commercializing & Exporting Your MedTech Product (For Clinicians)

Have you ever wondered why some MedTech products achieve adoption and international success, while others never make it beyond regulatory approval?

Ma…

1 month, 3 weeks ago

#208 | The NUMBER ONE Mistake Clinicians Make When Commercializing Your MedTech Product

Are broad product claims slowing down your MedTech product's route to market without you even realising it?

Many MedTech companies assume that regulat…

1 month, 4 weeks ago

#207 | The Ugly Baby Problem Every MedTech Founder Must Avoid When Exporting (For Clinicians)

Have you ever built a MedTech solution that clinicians praised, only to discover that praise doesn't automatically lead to adoption, funding, or sale…

2 months ago

#206 | 5 Lessons Every MedTech Company Should Learn Before Exporting to Japan

Are you focusing on distributors, regulations, and trade shows before you've even confirmed that Japan is the right market for your MedTech product?

M…

2 months ago