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#177 | 3 Reasons Clinicians Don’t Adopt Your Medical Device — And How to Fix Them
Why do so many MedTech products look brilliant on paper — yet still fail to get adopted in hospitals?
A strong product alone is rarely enough to win h…
1 month ago
#176 | The Key Things That Clinicians NEED to Prioritise That ACTUALLY Drives Revenue In Their Medical Device Go-To-Market Strategy
When your MedTech launch has several weak points, how do you know which one to fix first before you waste 90 days improving the wrong thing?
MedTech f…
1 month ago
#175 | The 4 Ps Clinicians Must Fix Before Your Medical Device Will Scale
Many clinicians build Medical Devices that solve real clinical problems.
They secure regulatory approval.
They get positive feedback from early users.
T…
1 month, 1 week ago
#174 | The Smart Simple Move That Turns Medical Device Pilots Into Export-Ready Revenue
You’ve done the hard part.
You’ve secured regulatory approval. You’ve got two pilot sites running. You’ve even got distributor interest.
But sales stil…
1 month, 1 week ago
#173 | Why getting regulatory approval won't guarantee commercial success, and the 1 thing you need to do to start getting sales instead
Clinicians saying they love your product doesn’t mean hospitals will adopt it — and that gap is where clinician-led MedTech companies burn cash and l…
1 month, 3 weeks ago
#172 | 5 Costly Mistakes Clinicians Make That Lose You Time And Money When Selecting an International Market for Your Medtech Product (And How To Avoid Them)
If you only had 14 months of runway left, no international sales team, and one shot at entering a new export market… would you choose the one that lo…
1 month, 3 weeks ago
#171 | 5 Steps Clinician Founders NEED To Use, If You Want To Build a Revenue-Driven MedTech Export Plan
Do you actually have an export strategy or just international ambition?
In this episode, Hakeem breaks down the five-step commercial system that turns…
1 month, 4 weeks ago
#170 | The Distributor You THINK You Want vs. The One That Will Actually Scale Your MedTech Exporting As a Clinician
You’ve come back from a medtech conference with five potential distributors. They all sounded good. Some were enthusiastic. One was keen. One asked h…
1 month, 4 weeks ago
#169 | 5 Strategic Questions To Answer BEFORE ATTENDING Any MedTech Conference, So You Can Accelerate Distributor Deals
You’ve booked the flights, paid for the stand, and printed the brochures but do you actually have a distributor strategy?
In this episode, Hakeem brea…
2 months ago
#168 | Why Clinicians Doing Their Own Admin Is Killing Sales Growth & What You Need To Delegate First
If you're a clinician building a MedTech business, the real question isn’t just “Does my product work?” , it’s “Can my business operate without me do…
2 months ago