Podcast Episodes
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Why a Good Strategy Beats Operational Excellence
It’s an age-old dilemma — do I focus on what’s right in front of me, or do I step back and look at the larger picture? On this episode, Taylor and Ri…
3 years, 3 months ago
Building an Influencer Agency from the Ground Up w/Taylor Lagace of Kynship
How do two guys who have never worked together before come together to build a successful influencer agency? On this episode, Taylor sits down with K…
3 years, 4 months ago
Mastering Inventory Management w/Braden Larsen of Sparkle in Pink
Inventory management is the bane of many ecommerce brands’ existence — balancing lead times and cash outlay with demand can feel like an unsolvable i…
3 years, 4 months ago
How to Quantify Your Brand (Plus: Meet a CTC Client)
“Brand is the bridge between how much your product costs and how much your customer is willing to pay.”
But what if you could measure that “bridge” …
3 years, 4 months ago
15 Years of Ecomm Lessons in 30 Minutes with Ezra Firestone
For most of us, ecommerce is still a new phenomenon. For Smart Marketer founder Ezra Firestone, driving sales online has been his main pursuit since …
3 years, 4 months ago
Learn to Media Buy Like a CFO
Here at CTC we talk a lot about how ROAS is a poor guiding metric for ad account decisionmaking. That’s because it doesn’t take into account your ad …
3 years, 4 months ago
The UGC Bullsh*t Meter
Influencers, staged unboxing videos, paid posts — at this point, even people outside of the ecomm business know that most UGC isn’t actually user-gen…
3 years, 5 months ago
How to Design Your Ecommerce Forecast (3 Rules)
In this episode of the Ecommerce Playbook Podcast, Taylor chats with Connor Rolain, Head of Growth at HexClad, and Richie Mashikov, Head of Growth at…
3 years, 5 months ago
A Google Rep Shares His Secrets
How do I make paid search work for my business? In this episode, we go straight to the source as Taylor sits down with Ben Kruger, Senior Ecommerce G…
3 years, 5 months ago
How to Make AI Work For Your Ecommerce Business (Not the Other Way Around)
Though AI (via media buying algorithms) has always played a role in ecommerce, tools like ChatGPT and Dall-E have brought the conversation about AI a…
3 years, 5 months ago