Podcast Episodes
Back to Search
How Attribution Tools are Hurting Your Acquisition
Over the past several weeks, CTC Growth Strategist Luke Austin’s been conducting an experiment across a number of our clients to answer a simple ques…
3 years, 1 month ago
How to Turn Ideology into Action
Every brand has a mission statement. Every brand should have a clear business philosophy. But how do you take those ideas and create a framework for …
3 years, 1 month ago
Introducing: The Direct To Consumer Confidence Index
On this episode, Taylor talks to CTC’s Senior Ecommerce Data Analyst Steve Rekuc and Kno Commerce CEO Jeremiah Prummer about the launch of the Direct…
3 years, 1 month ago
5 Takeaways From the Meta Performance Marketing Summit
On this episode, Taylor reports back from his trip to the Second Annual Meta Performance Marketing Summit, revealing new insights on Advantage +, Mea…
3 years, 2 months ago
How to Execute … Every Single Day
In The Art of War, Sun Tzu says: “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
I…
3 years, 2 months ago
Breaking Down Bambu Earth’s Growth Quotient
In this episode, Taylor and Richard dive deep into Bambu Earth’s Growth Quotient score — what stories do the numbers tell? How do you interpret your …
3 years, 2 months ago
This Summer, the Sponge Dries Up
With returning customer revenue plateauing, the ecomm world is in for a rough ride — in Taylor’s words, “I thought ecommerce was through its worst pe…
3 years, 2 months ago
Returning Customer Revenue is Flatlining w/Luke Austin
The 2020-21 COVID boom set unrealistic expectations for year-over-year growth. So, when brands saw 2022 YoY revenue figures start to drop, they start…
3 years, 3 months ago
Don’t be a Spend Procrastinator
Ever find yourself scrambling to make up a deficit in the last couple weeks of each month? We’ve all been there. Fortunately, there’s a solution — it…
3 years, 3 months ago
The Ecommerce Diagnostic Toolkit
Early Bird Pricing (one week only) (30% off regular price)
Get the Toolkit: https://commonthreadco.com/products/ecommerce-diagnostic
“We see too ma…
3 years, 3 months ago