Podcast Episodes
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Stop Squeezing The Sponge
It’s tempting to try to get more out of your existing customers when CAC is rising. But is it worth it? In this episode, Richard and Taylor discuss t…
3 years, 8 months ago
Lessons Learned from Black Friday 2021
To win this Black Friday, you need to understand what went well last year, and what needs to improve. In this episode, we take a break from our regul…
3 years, 8 months ago
We (Didn’t) Sell Bambu Earth
What kind of business wins despite the volatility that surrounds them? In this episode, Taylor and Richard discuss Taylor and 4x400’s decision to sel…
3 years, 8 months ago
Don’t Hold Back on BFCM
With just 3 weeks until Black Friday, now is not the time to pull back. In this episode, Taylor and Richard debunk common arguments for pulling back …
3 years, 9 months ago
This Guide Will Change Your Business
The solution to $50M+ growth might not be what you think it is. In this episode, Richard and Taylor talk about Part 1 of the Ecommerce Enterprise Sca…
3 years, 9 months ago
The Unexpected Solution to the Acquisition Problem
How customer-centric are you? In this episode, Richard and Taylor propose an interesting solution to the acquisition problem, and it has almost nothi…
3 years, 9 months ago
Facebook’s Move into AI with New Advantage+
Choice is sometimes an illusion. In this episode, Richard and Taylor talk about Facebook’s move toward the Advantage+ model, which shifts away from h…
3 years, 9 months ago
Predict Customer Value in Real Time with AI
What if you could see future results in the now? In this episode, Richard and Taylor talk about Common Thread’s unique relationship with Retina.ai, a…
3 years, 10 months ago
The Impact of Consumer Confidence on DTC
The latest Consumer Confidence Index paints a bleak picture of the economy at large. How does that affect DTC, ROAS, and forecasting for Q4? “It’s go…
3 years, 10 months ago
Andrew's Quitting The Pod
In Andrew’s farewell episode, he passes the torch over to CTC’s Taylor Holiday and Richard Gaffin. Andrew reflects on his time hosting the podcast, a…
3 years, 10 months ago