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The Psychological Power of "Ugly" Design

Season 7 Episode 3

In 2018, Jigsaw - a research unit inside of Google - wanted to learn how conspiracy theories spread online.

But instead of relying on assumptions and …

1 year, 1 month ago

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How Psychology Saved Apple

Season 7 Episode 2

SEASON 9 COMING JANUARY 6TH, 2025
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1 year, 1 month ago

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Welcome to Season 7

Season 7 Episode 1

A quick message from the host of Choice Hacking, Jen Clinehens. ★ Support this podcast ★

1 year, 2 months ago

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Greatest Hits: How Mini (and BMW) used psychology to become a cult classic

Season 6 Episode 22

It's one of most interesting and unique cars around - the Mini.

Built to help postwar England deal with rising fuel costs, Mini is a rare example of …

1 year, 2 months ago

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Greatest Hits: The UNTOLD story of why Kmart failed

Season 6 Episode 21

It’s one of the biggest FAILS in business history - Kmart.
 
You may think you know the story - 

But contrary to popular belief, Kmart’s problems were…

1 year, 2 months ago

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Greatest Hits: The Psychology Behind Aldi's Massive Growth

Season 6 Episode 20

Aldi is a discount grocer with a cult following.

And it’s now the fastest growing grocery store in the US.

They have more than 2,200 locations and the…

1 year, 3 months ago

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Greatest Hits: How Duolingo Used Psychology to Make Learning Addictive

Season 6 Episode 19

Duolingo is one of the world’s most successful learning-based businesses. In 2023, it made nearly half a billion dollars in revenue (a 46% increase f…

1 year, 3 months ago

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Greatest Hits: Why Hermes, Porsche, Ferrari, and Rolex Hold Their Products Hostage

Season 6 Episode 18

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1 year, 3 months ago

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Greatest Hits: The Peak-End Rule: A Golden Rule for Amazing Customer Experiences

Season 6 Episode 17

Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

H…

1 year, 3 months ago

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Greatest Hits: Part Two - How Disney used psychology to become the happiest place on Earth

Season 6 Episode 16

Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

H…

1 year, 4 months ago

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