Podcast Episodes

Greatest Hits: How Coffee (and a Bit of Psychology) Saved McDonald's

Season 8 Episode 12

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Published on 5 hours ago

Greatest Hits: The Psychology Behind the Rise of Liquid Death

Season 8 Episode 11

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Published on 3 days, 5 hours ago

Greatest Hits: The Psychology Behind SPOTIFY'S Success

Season 8 Episode 10

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Published on 5 days, 5 hours ago

Greatest Hits: How COURSERA made education (ethically) addictive

Season 8 Episode 9

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Published on 1 week ago

How Walmart Used Psychology to Become the World's Biggest Company | How to grab attention, drive sales, and build trust

Season 8 Episode 8

SEASON 9 COMING JANUARY 6TH, 2025 
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Published on 2 months ago

The Psychological Traps That Killed Blockbuster Video | Lessons on how to build, grow, and innovate your business

Season 8 Episode 7

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Published on 2 months, 1 week ago

How Apple, Amazon, and Patagonia Used the Halo Effect to Build Billion Dollar Brands

Season 8 Episode 6

The Halo Effect says that a single feature of a person, product, or business - like good looks or beautiful design - can be so appealing that it distracts us from any flaws that might exist. 

In the c…

Published on 2 months, 2 weeks ago

The psychological power of Starbucks' Pumpkin Spice Latte | How to create cult products no matter your industry or size

Season 8 Episode 5

I have a confession to make – I'm a huge Starbucks fan.

I know in some of your eyes that might make me basic or tacky or "very American," but it's the truth. 

I grew up watching Friends and Frasier, an…

Published on 2 months, 3 weeks ago

Why Slate Trucks is Attracting Investors like Jeff Bezos with the Power of Buyer Psychology | How to create attention-getting products with built-in audiences

Season 8 Episode 4

Picture this: A flat grey truck with no top of the line speaker system. 

No big navigation screen or fancy leather interior. Not even automatic windows.

Just a plain, stripped-down, bare bones truck. 

A…

Published on 2 months, 4 weeks ago

How Apple's iPhone Used Psychology to Conquer the Smartphone Market | How to create and launch a status brand

Season 8 Episode 3

The iPhone changed everything.

It's one of the most desirable and innovative products in the world.

And only creative, brilliant geniuses – like you – own an iPhone.

At least, that’s what Apple wants yo…

Published on 3 months ago