Podcast Episodes
Back to SearchHow Apple, Amazon, and Patagonia Used the Halo Effect to Build Billion Dollar Brands
Season 8 Episode 6
The Halo Effect says that a single feature of a person, product, or business - like good looks or beautiful design - can be so appealing that it dist…
5 months, 2 weeks ago
The psychological power of Starbucks' Pumpkin Spice Latte | How to create cult products no matter your industry or size
Season 8 Episode 5
I have a confession to make – I'm a huge Starbucks fan.
I know in some of your eyes that might make me basic or tacky or "very American," but it's the…
5 months, 3 weeks ago
Why Slate Trucks is Attracting Investors like Jeff Bezos with the Power of Buyer Psychology | How to create attention-getting products with built-in audiences
Season 8 Episode 4
Picture this: A flat grey truck with no top of the line speaker system.
No big navigation screen or fancy leather interior. Not even automatic window…
6 months ago
How Apple's iPhone Used Psychology to Conquer the Smartphone Market | How to create and launch a status brand
Season 8 Episode 3
The iPhone changed everything.
It's one of the most desirable and innovative products in the world.
And only creative, brilliant geniuses – like you – …
6 months, 1 week ago
The Choice Overload Effect: When too many options is a bad thing | How to attract more buyers by streamlining your offers
Season 8 Episode 2
Have you ever experienced analysis paralysis?
This describes the feeling of anxiety you get when you have so much information that any action you tak…
6 months, 2 weeks ago
How one simple psychology principle transformed this product from low class to luxury (and a $41B market) | How to create meaningful products and marketing messages
Season 8 Episode 1
There's a type of fabric that looks like leather, feels like leather, but isn’t leather (or made from any animal materials).
For decades, it was call…
6 months, 3 weeks ago
How Coca-Cola used psychology to become the world's most memorable brand | How to win the battle for your buyer’s mind
Season 7 Episode 7
Coca-Cola, is unquestionably, the most memorable brand on earth.
Next to the word “okay” “Coca-Cola” is actually the second most understood word acro…
1 year ago
Greatest Hits: The psychology of Starbucks Rewards
Season 7 Episode 6
People love Starbucks.
But its loyalty app - Starbucks Rewards - is no slouch either.
Considered a best-in-class loyalty experience, in 2023 interim …
1 year, 1 month ago
The Pratfall Effect: What happens when brands make big, public mistakes (2025)
Season 7 Episode 5
When Barrack Obama was running for President, a journalist asked a bit of a “gotcha” question.
He asked candidate Obama whether he’d ever smoked m*ri…
1 year, 1 month ago
How Psychology Built Febreze Into a $1B Brand
Season 7 Episode 4
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1 year, 1 month ago