Podcast Episodes

The Choice Overload Effect: When too many options is a bad thing | How to attract more buyers by streamlining your offers

Season 8 Episode 2

Have you ever experienced analysis paralysis? 

This describes the feeling of anxiety you get when you have so much information that any action you take feels like the wrong one, so you end up not doin…

Published on 3 months, 1 week ago

How one simple psychology principle transformed this product from low class to luxury (and a $41B market) | How to create meaningful products and marketing messages

Season 8 Episode 1

There's a type of fabric that looks like leather, feels like leather, but isn’t leather (or made from any animal materials). 

For decades, it was called "Pleather" – a combination of the words "plasti…

Published on 3 months, 2 weeks ago

How Coca-Cola used psychology to become the world's most memorable brand | How to win the battle for your buyer’s mind

Season 7 Episode 7

Coca-Cola, is unquestionably, the most memorable brand on earth. 

Next to the word “okay” “Coca-Cola” is actually the second most understood word across every language, country, and culture on Earth. …

Published on 9 months, 1 week ago

Greatest Hits: The psychology of Starbucks Rewards

Season 7 Episode 6

People love Starbucks. 

But its loyalty app - Starbucks Rewards - is no slouch either. 

Considered a best-in-class loyalty experience, in 2023 interim CEO Howard Schultz shared that Starbucks Rewards d…

Published on 9 months, 3 weeks ago

The Pratfall Effect: What happens when brands make big, public mistakes (2025)

Season 7 Episode 5

When Barrack Obama was running for President, a journalist asked a bit of a “gotcha” question.

He asked candidate Obama whether he’d ever smoked m*rijuana.

And instead of trying to hide a mistake tha…

Published on 10 months ago

How Psychology Built Febreze Into a $1B Brand

Season 7 Episode 4

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COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, vi…

Published on 10 months, 1 week ago

The Psychological Power of "Ugly" Design

Season 7 Episode 3

In 2018, Jigsaw - a research unit inside of Google - wanted to learn how conspiracy theories spread online.

But instead of relying on assumptions and second-hand information, they decided to meet 40+ …

Published on 10 months, 2 weeks ago

How Psychology Saved Apple

Season 7 Episode 2

SEASON 9 COMING JANUARY 6TH, 2025
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FREE RESOURCES
✅ Get a free digital copy of my bestselling book…

Published on 10 months, 3 weeks ago

Welcome to Season 7

Season 7 Episode 1

A quick message from the host of Choice Hacking, Jen Clinehens. ★ Support this podcast ★

Published on 11 months ago

Greatest Hits: How Mini (and BMW) used psychology to become a cult classic

Season 6 Episode 22

It's one of most interesting and unique cars around - the Mini.

Built to help postwar England deal with rising fuel costs, Mini is a rare example of a product that started out practical only to becom…

Published on 11 months, 2 weeks ago