Podcast Episodes

The Psychological Power of "Ugly" Design

Season 7 Episode 3

In 2018, Jigsaw - a research unit inside of Google - wanted to learn how conspiracy theories spread online.

But instead of relying on assumptions and second-hand information, they decided to meet 40+ …

Published on 8 months ago

How Psychology Saved Apple

Season 7 Episode 2

While Apple is now a trillion dollar company, its path to success was filled with moments where the entire brand nearly disappeared.

One of the most notorious examples happened in 1997.

Apple was just…

Published on 8 months, 1 week ago

Welcome to Season 7

Season 7 Episode 1

A quick message from the host of Choice Hacking, Jen Clinehens. ★ Support this podcast ★

Published on 8 months, 3 weeks ago

Greatest Hits: How Mini (and BMW) used psychology to become a cult classic

Season 6 Episode 22

It's one of most interesting and unique cars around - the Mini.

Built to help postwar England deal with rising fuel costs, Mini is a rare example of a product that started out practical only to becom…

Published on 9 months ago

Greatest Hits: The UNTOLD story of why Kmart failed

Season 6 Episode 21

It’s one of the biggest FAILS in business history - Kmart.
 
You may think you know the story - 

But contrary to popular belief, Kmart’s problems were way bigger than Walmart or even Amazon.

And actua…

Published on 9 months, 1 week ago

Greatest Hits: The Psychology Behind Aldi's Massive Growth

Season 6 Episode 20

Aldi is a discount grocer with a cult following.

And it’s now the fastest growing grocery store in the US.

They have more than 2,200 locations and they’re growing by 100 stores a year, nudging ever cl…

Published on 9 months, 1 week ago

Greatest Hits: How Duolingo Used Psychology to Make Learning Addictive

Season 6 Episode 19

Duolingo is one of the world’s most successful learning-based businesses. In 2023, it made nearly half a billion dollars in revenue (a 46% increase from the year prior) and had 16.3M daily active use…

Published on 9 months, 2 weeks ago

Greatest Hits: Why Hermes, Porsche, Ferrari, and Rolex hold their products hostage

Season 6 Episode 18

Thank you for listening to the Choice Hacking podcast! 

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Published on 9 months, 3 weeks ago

Greatest Hits: The Peak-End Rule: A Golden Rule for Amazing Customer Experiences

Season 6 Episode 17

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Published on 10 months ago

Greatest Hits: Part Two - How Disney used psychology to become the happiest place on Earth

Season 6 Episode 16

Thank you for listening to the Choice Hacking podcast! 

Please take 2 minutes to rate and review the podcast because it helps us find new listeners. 

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Published on 10 months, 1 week ago