Podcast Episodes
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Why Being the Best Won't Get You the Sale
In the Nigerian market, being the "best" at what you do isn't enough. According to Tavershima, most clients can’t actually tell the difference betwee…
3 months, 4 weeks ago
How to Find Clients Who Are Ready to Pay
In today's podcast Tavershima advises Natasha, a spiritual healer in South Africa, that her business struggles aren't about which software she uses, …
4 months ago
Forget the "Oga": Why the Boss Isn't Your Only Customer
Selling to other businesses (B2B) in Nigeria isn't just about "knowing the boss." This podcast explains that winning a contract is a team game where …
4 months ago
Why Content Marketing Doesn't Pay the Bills Overnight
In this podcast Tavershima breaks down how to move from "thinking about" content creation to actually doing it.
Here is the core advice:
1. Strategy B…
4 months ago
Financial Survival: Real talk on managing money
In this podcast, Tavershima breaks down how to manage money better, whether you're in Nigeria or anywhere else in the world. The goal is simple: stop…
4 months ago
Why Most People Fail at Being Influencers
In this podcast, Tavershima gives a reality check to anyone trying to start their career as an influencer. He argues that building a profitable follo…
4 months ago
Why Only Talking to One Person is Killing Your Deals
This podcast breaks down how to handle one of the most common sales roadblocks: the "I need to talk to my boss" objection.
The core message is that if…
4 months, 1 week ago
Why You Shouldn’t Become an Influencer: A reality check before you quit your day job.
This podcast discusses the business side of making content, focusing on how it works in Nigeria.
The main points are:
* Smart Business Moves: The host…
4 months, 1 week ago
The Abuja Business Guide: Competition, Credit, and Recycling.
Stop Planning, Start Doing
The core message is simple: Action beats information. Don’t get stuck in "analysis paralysis." Tavershima points to a fashi…
4 months, 1 week ago
The Science of Success: Making Growth Predictable
In this podcast, Tavershima critiques the common Nigerian business practice of relying on "vibes," personal favors, and gut feelings. Instead, he arg…
4 months, 1 week ago