Podcast Episodes
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Why Personal Branding is a Financial Strategy
In this podcast episode, Tavershima explains why your professional reputation is actually a financial asset. He breaks down the idea that a strong pe…
4 months, 1 week ago
Why Marketing to Everyone Means You’re Selling to No One
The podcast features a business consultant who argues that a brand isn't just a logo—it’s the consistent experience a customer has with your business…
4 months, 1 week ago
A Business Guide for International Women's Day
In honor of International Women's Day 2026, this podcast episode breaks down how the "give to gain" mindset can transform your career.
Instead of trea…
4 months, 1 week ago
Stop Calling Strangers Without Doing Your Homework First
In this podcast episode, Tavershima Ayede breaks down how to master the "dreaded" cold call. By critiquing a real-life (and failed) sales pitch, Tave…
4 months, 2 weeks ago
How to turn a high-pressure negotiation into a calm conversation.
In this podcast, Tavershima breaks down why sales role-playing is the best low-stakes way to practice high-stakes negotiations.
Using a real-world exa…
4 months, 2 weeks ago
Selling Heavy Equipment in Nigeria: The King David Case
In this episode, Tavershima Ayede coaches a listener called "King David" (not his real name) on how to navigate the high-stakes world of heavy machin…
4 months, 2 weeks ago
Is Your 9-to-5 Killing Your Startup?
In this podcast episode, a sales consultant breaks down a major dilemma for Nigerian entrepreneurs: Should you quit your job to go full-time, or keep…
4 months, 2 weeks ago
Why More Visitors Won’t Save Your Sales: Stop Multiplying Zero!
In this podcast, Tavershima Ayede explains why high website traffic doesn't always equal high sales. He argues that if your website’s message is conf…
4 months, 2 weeks ago
How to Get Business Equipment When You’re Broke
In this podcast, Tavershima Ayede explains how entrepreneurs can get the equipment they need without having the cash upfront.
Using a fashion business…
4 months, 2 weeks ago
MLM or Scam? How to Tell the Difference Before You Join
In this podcast, a former lawyer and sales expert shares advice on how to avoid losing money on risky business deals in Nigeria.
Here is a simpler bre…
4 months, 2 weeks ago