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Building a Scalable and Effective DTC Capability, with Carter Jensen, Senior Manager Global eCommerce General Mills

Episode 208

In this environment, every brand is evaluating the channels they use and the investments they make to ensure they are getting the most out of their r…

3 years, 2 months ago

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Earning the Right to Keep Texting Your Consumers, with Megan Trinidad, VP, Executive Creative Director at R/GA

Episode 207

As new customer acquisition becomes more challenging, more brands are looking for ways to increase each consumers’ lifetime value. Earning and keepin…

3 years, 2 months ago

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Making Metrics that Matter Actually Matter, with Gregor Murray, VP of Strategy, Digital Commerce Global

Episode 206

We are in an era where some of the tactics of the past around supply chain efficiency and promotions may be losing their ability to achieve growth an…

3 years, 2 months ago

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Drawing a MAP Away from Pricing Erosion and Towards Brand Equity, with Rae Guimond, Director of Digital Shelf Strategy at PriceSpider

Episode 205

As everyone strives towards increasing profitability in ecommerce and omnichannel, exerting more control over pricing erosion is a key area of opport…

3 years, 2 months ago

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Building Brand Power in Your Category, with Mike Friedberg, Director Of Ecommerce at Hinkley

Episode 204

Hinkley is a family-owned, premium decorative lighting company being run by its 4th generation. To win in their category, they have invested not only…

3 years, 3 months ago

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Know Your Consumer at the Zip Code Level, with Corey Apirian, CEO at Davinci Micro Fulfillment

Episode 203

Fulfillment and supply chain have such a significant impact on both the consumer experience and achieving profitability in omnichannel. That’s why we…

3 years, 3 months ago

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The Scoop from CAGNY, with Russ Dieringer, Founder and CEO of Stratably

Episode 202

The annual CAGNY event, of New York, is a rich opportunity to get the pulse of CPG CEOs and CFOs, and identify business trends and areas of focus tha…

3 years, 3 months ago

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Profit Killers and Pitfalls to Avoid in your eCommerce Strategy, with Andrea Leigh, Founder & CEO, Allume Group

Episode 201

We’ve been calling it Profitability Month on the podcast, but, here we are, spilling into May because there’s just so darn much important to say! Thi…

3 years, 3 months ago

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Profitability Month Q&A, with Chris Perry, Chief Learning Officer at firstmovr

Episode 200

As we bring Profitability Month to a close, we wanted to hear what was on your mind. Our DSI members threw a bunch of toughies our way! So we brought…

3 years, 4 months ago

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How Effective Revenue Growth Management is the Key to Unlocking Omnichannel Profitability, with Peter Leech & Jamie Dooley from The Partnering Group

Episode 199

The complexity of driving maximum profitability as an omnichannel brand is stunning. Sales or channel managers today are not just taking orders, they…

3 years, 4 months ago

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