Podcast Episodes
Back to SearchA Guide to Bringing Data to your CFO Conversations on Digital Shelf Investments, with Mark Koster, Digital Shelf Strategist and Ilse Goverts-Van Kesteren, Lead Business Consultant, at Wunderman Thompso
Episode 218
The digital shelf is a part of the business that can have tremendous impact on both the top and bottom line, but also an area that still requires con…
3 years ago
Unlock a Treasure Trove of Data to Measure Amazon DSP Performance, with Kiri Masters, Head of Retail Marketplace Strategy at Acadia
Episode 217
When measuring Amazon DSP performance, if all you are looking at is ROAS, impressions, and views, you are not using the full range of metrics availab…
3 years ago
The Crystal Ball for Retail Media Success is Taking Shape, with Aisha Khan, VP Strategy and Insights at Momentum Commerce
Episode 216
AI, Machine learning, I know, I know, give it a rest, Crosby! Sorry, we can’t. There’s just too much freaking potential in it, so there’s value in sp…
3 years ago
AI Can Change the Scale and Impact of your Digital Shelf Program Right Now, with Steve Engelbrecht, Founder and CEO at Sitation
Episode 215
Okay, yeah, so you need to pay attention to this AI thing. Steve Engelbrecht, Founder and CEO of Sitation, and his team have developed an AI tool tha…
3 years ago
Having a General Manager Mindset In Commerce, with Samir Bhavnani, VP of Sales, and Gopal Shah, Head of Product Marketing at CommerceIQ
Episode 214
More than ever, we are in an era of wanting to squeeze maximum omnichannel results out of every dollar spent and saved. That requires leaders in comm…
3 years ago
Winner Sells All: Amazon, Walmart, and the Battle for Our Wallets, with Jason Del Rey, Journalist and Author
Episode 213
Anyone who has spent any time following the ecommerce industry and particularly Amazon and Walmart is familiar with the journalism of Jason Del Rey, …
3 years, 1 month ago
Unit Growth Strategies, AI, and Negotiating Leverage: Takeaways from the Q2 Allume Group EIQ Report, with Andrea Leigh, Founder & CEO, Allume Group
Episode 212
Every quarter, the ecommerce education consultancy Allume Group consolidates the output of expert conversations, annual reports, and the latest data …
3 years, 1 month ago
The People, Process, and Tech for Seamless Shopping, with Michael Klein from Klein4Retail Consulting LLC
Episode 211
Omnichannel has always felt like an unsatisfying word, maybe slightly better than all the other bad options for describing what we are trying to achi…
3 years, 1 month ago
Retail Readiness to Drive Max Performance Across Paid, Organic, and Product Page Conversion, with Amanda Wolff, Head of Marketing at Flywheel Digital
Episode 210
Wringing the most out of your paid search, organic search, and content excellence programs must be a group activity across all the teams and agencies…
3 years, 1 month ago
The Future of Stores is Happening Now, with Stewart Samuel, Director of Retail Futures at IGD
Episode 209
Retailers all over the world are leaning into creating the next generation of store experiences that will drive increasing revenue. Global insight pr…
3 years, 2 months ago