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266: Soft Pesticide Trial: Powdery Mildew, Downy Mildew, Botrytis, and Sour Rot
266: Soft Pesticide Trial: Powdery Mildew, Downy Mildew, Botrytis, and Sour Rot

Episode 266

Managing pests like powdery mildew, downy mildew, botrytis, and sour rot can be a complex challenge. Andy Fles, Vineyard Manager at Shady Lane Cellar…

1 year, 5 months ago

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268: How to Tackle Leadership Transitions Successfully
268: How to Tackle Leadership Transitions Successfully

Episode 268

Succession planning is essential for businesses navigating leadership changes due to retirement, promotions, or new opportunities. Erin Hoffman, Part…

1 year, 5 months ago

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265: How to Stand Out on Social Media in 2025
265: How to Stand Out on Social Media in 2025

Episode 265

Social media like Instagram, TikTok, Facebook, and LinkedIn can feel like a lot to handle. Emma Tessler, Founder & CEO of Ninety Five Media, has some…

1 year, 5 months ago

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264: (Rebroadcast) How to Talk SIP with 6 Wine Consumer Segments | Marketing Tip Monday
264: (Rebroadcast) How to Talk SIP with 6 Wine Consumer Segments | Marketing Tip Monday

Episode 264

Every wine enthusiast has different preferences, behaviors, and levels of investment in their pursuit of great wine. A few years ago, Wine Intelligen…

1 year, 6 months ago

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263: Make Better Wines with Bioinformatics
263: Make Better Wines with Bioinformatics

Episode 263

Tiny microbes have a big impact on wine quality. Aria Hahn, CEO and co-founder of Koonkie, Inc., discusses the exciting work her bioinformatics organ…

1 year, 6 months ago

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262: A Vineyard Research Site to Study Soil Health
262: A Vineyard Research Site to Study Soil Health

Episode 262

Winegrowing regions in Washington State have many unique challenges from salty soils, to low organic matter, to nematodes. Devin Rippner, Research Vi…

1 year, 6 months ago

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261: Top 5 Marketing Tips of 2024 | Marketing Tip Monday
261: Top 5 Marketing Tips of 2024 | Marketing Tip Monday

Episode 261

[00:00:00] Beth Vukmanic: If one of your resolutions is to ramp up your sustainability messaging, let the SIP Certified Marketing Tips inspire you.

[…

1 year, 7 months ago

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260: AI Finds New Grape Growing Regions as Climate Changes
260: AI Finds New Grape Growing Regions as Climate Changes

Episode 260

In the face of climate uncertainty, growers wonder which grape varieties will flourish in their regions in the future, or if any will grow there at a…

1 year, 7 months ago

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259: Winegrape Market Trends of 2024
259: Winegrape Market Trends of 2024

Episode 259

In the wine industry, it is difficult to plant to demand. At the time of this recording in December 2024, the industry finds itself in a state of ove…

1 year, 8 months ago

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5 Ways Certification Makes Brands the SIP | Marketing Tip Monday
5 Ways Certification Makes Brands the SIP | Marketing Tip Monday

Episode 257

[00:00:00] As 2024 comes to a close, we want to recognize five ways certification made our brands the SIP this year. And even if you aren't SIP certi…

1 year, 8 months ago

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