Episode Details

Social media like Instagram, TikTok, Facebook, and LinkedIn can feel like a lot to handle. Emma Tessler, Founder & CEO of Ninety Five Media, has some great advice to help you stand out online. She says it's important to have a clear brand message so your customers always know what to expect. Instead of trying to be everywhere, Emma suggests being consistent on just one or two platforms. To streamline your work, you can take one big piece of content, like a long video, and turn it into different things like short videos, blog posts, and podcasts. Then use platform's data to see what people enjoy the most.

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• 140: Does social media impact wine sales? | Marketing Tip Monday
• 144: Are you using the right message on social media? | Marketing Tip Monday
• 198: 3 Ways to Talk About Sustainability on Social Media
• Becoming an Industry Expert on Social Media
• Emma Tessler | LinkedIn
• Ninety Five Media
• Ninety Five Media | Instagram
• Stop Scrolling, Start Scaling Podcast
• Turn Your Expertise into More Sales by Becoming a Thought Leader on Social Media, with the Ninety Five Media Team (podcast)

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[00:00:00] Beth Vukmanic: Social media like Instagram, TikTok, Facebook, and LinkedIn can feel like a lot to handle.

Welcome to Sustainable Winegrowing with Vineyard Team, where we bring you the latest in science and research for the wine industry. I'm Bets Vukmanic executive director.

In today's podcast, Craig McMillan, critical resource manager at Niner Wine Estates with Longtime SIP Certified Vineyard and the fi