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Understanding Winery Visitors – Increase Sales with your Messaging
Episode 257
Since the year 2000, wineries in the United States have grown from 2,000 to nearly 12,000. How can a brand stand out in the market? Dan McCole, Assoc…
1 year, 8 months ago
How These Brands Grow Grapes Sustainably | Marketing Tip Monday
Episode 256
[00:00:00] Beth Vukmanic: It's one thing to be able to say that your grapes are grown sustainably, but to be able to explain to someone what that rea…
1 year, 8 months ago
Red Wine Headache? Quercetin May be the Cause
Episode 255
What causes the "red wine headache"? Is it sulfites? A histamine reaction? Andrew Waterhouse, Professor Emeritus of Enology in the Department of Viti…
1 year, 9 months ago
254: Tips for Greener Holiday Gatherings | Marketing Tip Monday
Episode 254
[00:00:00] While, the year is nearing its end. There's still a lot of actibity and work ahead with the holidays. This marketing tip. We'll give you i…
1 year, 9 months ago
Regenerative Agriculture: The Path the Climate Change Resilience?
Episode 253
Want to practice regenerative agriculture? Daniel Rath, Agricultural Soil Carbon Scientist at Natural Resources Defense Council recommends that you s…
1 year, 9 months ago
Third-Party Certification – Who Gives a SIP | Marketing Tip Monday
Episode 252
[00:00:00] Beth Vukmanic: Have you ever. Wondered do third-party certifications matter to consumers?
[00:00:05] Welcome to marketing tip Monday with …
1 year, 9 months ago
Vine SAP Analysis to Optimize Nutrition
Episode 251
Monitoring vine nutrition is critical for pest and water stress resilience and the efficient production of quality grapes. Jenny Garley, Chief Scienc…
1 year, 9 months ago
4 Tips for a More Sustainable Winery | Marketing Tip Monday
Episode 250
[00:00:00] Beth Vukmanic: We. Often talk about sustainability in the vineyard, but that doesn't account for the whole picture. An important theme of …
1 year, 10 months ago
Making it Easier to Use Satellite Data in Agriculture
Episode 249
NASA has connected data about the Earth's surface since 1972. One of the first applications was for agriculture. Alyssa Whitcraft, Executive Director…
1 year, 10 months ago
Advancing Sustainability from the Inside | Marketing Tip Monday
Episode 248
[00:00:00] As a member of a sustainably minded ag business, you have the potential to shape the way people view our food system.
[00:00:07] Welcome t…
1 year, 10 months ago