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Olympic Advertising Strategies, Acast's UK Election Campaign, & More

Olympic Advertising Strategies, Acast's UK Election Campaign, & More


Episode 352


Here's what you need to know for today in the business of podcasting: Acast highlights political shows in anticipation of the current UK election season, the effects of Time dropping its paywall one …


Published on 10 months, 1 week ago

NYT’s Audio Paywall, Podcasting's Ad Advantage, & More

NYT’s Audio Paywall, Podcasting's Ad Advantage, & More


Episode 351


Here's what you need to know for today in the business of podcasting: the New York Times plans to paywall its podcasts, Edison Research's new 2024 UK Consumer study, and what to expect at the upcomin…


Published on 10 months, 2 weeks ago

My Favorite Insight From Ad Nauseam

My Favorite Insight From Ad Nauseam


Episode 351


This week Tom Webster shares his favorite insight from the latest Sounds Profitable study, Ad Nauseum.
Written by Tom WebsterAudio edited by Newton SchottelkotteHosted by Spreaker
Sounds Profitable: Na…


Published on 10 months, 2 weeks ago

🎵Labels on Music AI, Cross-Apple Podcast Subscription, & More

🎵Labels on Music AI, Cross-Apple Podcast Subscription, & More


Episode 350


Here's what you need to know for today in the business of podcasting: Apple TV+'s new dual-language podcast partnership, record labels take music-making AI to court, and a report on streamers' mixed …


Published on 10 months, 2 weeks ago

Sports Podcasts a Touchdown for Brands, New Spotify Plans, & More

Sports Podcasts a Touchdown for Brands, New Spotify Plans, & More


Episode 349


Here's what you need to know for today in the business of podcasting: how sports podcasts elevate brands, YouTube's new ad tracking service, and 'Office Ladies' podcast plans network move.

Find links …


Published on 10 months, 2 weeks ago

Improving Podcasting's Accessibility, Worldwide Industry Growth, & More

Improving Podcasting's Accessibility, Worldwide Industry Growth, & More


Episode 348


Here's what you need to know for this week in the business of podcasting: podcasting grows globally, Apple's automated transcripts, and bringing podcasts to global devices.

Find links to every article…


Published on 10 months, 2 weeks ago

Podcasting is Influencing, Coverage from Cannes, & More

Podcasting is Influencing, Coverage from Cannes, & More



Here's what you need to know for today in the business of podcasting: podcast ROI outperforms in new study, a Cannes correspondance roundup, and shifting ad dollars as influencers launch their own br…


Published on 10 months, 2 weeks ago

Bringing Podcasts to 🖁, Amazon's Ad Relevance, & More

Bringing Podcasts to 🖁, Amazon's Ad Relevance, & More


Episode 346


Here's what you need to know for today in the business of podcasting: Amazon unveils Ad Relevance, how Immediate Media is growing its paid podcast audience, and Oracle to end all of its ad products.

F…


Published on 10 months, 3 weeks ago

🌐 Ad Revenue Forecasts, Podcast Performance Abroad, & More

🌐 Ad Revenue Forecasts, Podcast Performance Abroad, & More


Episode 345


Here's what you need to know for today in the business of podcasting: podcast listenership grows worldwide, how Apple's podcast transcriptions came to be, and Spotify's new in-house creative agency.

F…


Published on 10 months, 3 weeks ago

Spotify Video Goes Wide, New Podcast Ad Study, & More

Spotify Video Goes Wide, New Podcast Ad Study, & More


Episode 344


Here's what you need to know for this week in the business of podcasting: the latest research study from Sounds Profitable, podcasts' hidden audience, and Spotify's new video podcast uploads.

Find lin…


Published on 10 months, 3 weeks ago





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