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Creating NEW Product Categories
Episode 373
Vahagn Sarksyan, VP of Marketing at KRISP, shares how the company turned a simple noise-cancelling tool into a whole new voice AI category.
From educ…
7 months, 3 weeks ago
Opinionated Marketers on: LONG WAVE THEORY
Episode 372
In this episode of Opinionated Marketers, Kiran Kapur and Charles Nixon discuss Schumpeter’s long wave theory and the cycles of creative destruction—…
7 months, 4 weeks ago
Sowing the Right Message: Marketing to Farmers with Anthony Smith
Episode 371
This week on The Cambridge Marketing Podcast, Anthony Smith from Red Stag Media explains how to market to farmers and agribusinesses. He shares insig…
8 months ago
The Three Secrets to Avoiding 'Death by PowerPoint': Story, Visuals, and Pacing
Episode 370
In this episode, we explore a Three-Step Formula for successful PowerPoint presentations.
Our guest is Richard Goring of BrightCarbon, who reveals wh…
8 months, 1 week ago
How to write emails that people ACTUALLY read
Episode 369
Email expert Kim Arnold joins Kiran to reveal why most of us are terrible at writing emails—and how to fix it.
From the “Dump Truck” (walls of text) …
8 months, 2 weeks ago
Commercial Intelligence Explained: How to Measure What Really Matters in Marketing
Episode 368
What does “commercial intelligence” really mean for marketers, and why do so many of us avoid it? In this episode, I sit down with Andrew Hatcher (en…
8 months, 3 weeks ago
Employer Brands
Episode 367
What does a strong employer brand really look like? Alexis Drake of Reed Talent Solutions explains why honesty beats buzzwords, how the right Employe…
9 months ago
Community Engagement and Stakeholder Marketing
Episode 366
What really makes a community tick? Hayley Williams, founder of Keystone Marketing, shares how to spark community engagement, move beyond personas, a…
9 months, 1 week ago
Opinionated Marketers on - CRACKER BARREL
Episode 365
Charles Nixon and Kiran Kapur dive into Cracker Barrel’s failed logo rebrand, how a presidential tweet turned backlash into retreat, and what it reve…
9 months, 1 week ago
The AI Marketing Summit 2025: How to Future-Proof Your Strategy
Episode 364
In this episode, Kiran sits down with Neil Wilkins, founder and host of the AI Marketing Summit, to explore how AI is reshaping marketing strategy, c…
9 months, 2 weeks ago