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Inside the World’s Most Effective Ad Campaigns
Episode 390
Published 4 months, 2 weeks ago
Description
This episode explores the adverts that really work! We're joined by Lynne Deason of Kantar and look at everything from John Lewis Christmas classics and Coca-Cola’s personalised bottles to Amazon’s festive storytelling and Ariel’s “Share the Load” campaign.
Lynne reveals what these campaigns get right, how emotion and music shape impact, and why positive representation helps brands connect with audiences worldwide.