Episode Details

This week our Opinionated Marketers look at how weight loss jabs are reshaping consumer behaviour.  From smaller food portions and falling alcohol sales to booming fashion and fitness spending - everything's changing, and changing quickly.

Kiran and Charles also discuss pharma’s push towards pill versions, pressure on pubs and hospitality, the rise of alcohol-free drinks, and what these fast-moving shifts mean for marketers.

Read the article discussed here: https://www.bbc.co.uk/news/articles/cj6wy85l3x5o