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Opinionatd Marketers on: THE MARKETING MEETUP SURVEY

Episode 353

This week Charles Nixon and Kiran Kapur discuss the findings from a Marketing Meetup survey, highlighting marketers’ views on workload stress, team d…

1 year ago

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Marketing in the Charity Sector

Episode 352

This week, we chat with Wendy Thompson, Chair of ERIC, the children's bowel and bladder charity.

We explore the power of clear, stigma-free communica…

1 year ago

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Opinionated Marketers on: PRICING

Episode 351

This week, our Opinionated Marketers discuss why brands should embrace pricing transparency.  We also touch on changing consumer habits in the night …

1 year ago

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Measuring Marketing Effectiveness

Episode 350

In this episode, we dive into the tricky world of marketing measurement with Richard Levy.

Why are marketers so nervous about being measured? How can…

1 year ago

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Opinionated Marketers on: EUROPE

Episode 349

This week our Opinionated Marketrers look at the new UK-EU trade deal and what it actually means beyond the headlines.

Plus, we chat about AI avatar…

1 year ago

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Brand Management

Episode 348

In this episode, brand expert Anushree Deshpande discusses brand management for small businesses, emphasising consistency, authenticity, and values. …

1 year ago

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Opinionated Marketers on: CONSISTENCY AND CALM

Episode 347

This week, our Opinionated Marketers reflect on how businesses play a role in customer wellbeing in today's chaotic world.  We also discuss M&S's mea…

1 year ago

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Digital Product Management

Episode 346

In this episode of the Cambridge Marketing Podcast, Richard Kendrick breaks down what it means to be a digital product manager—and why it’s such a fa…

1 year, 1 month ago

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Segmentation and Hyper-Personalisation

Episode 345

In this episode, Jason Donapel, co-founder of The Email Experience, dives into how brands can level up their retention marketing using smarter segmen…

1 year, 1 month ago

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Opinionated Marketers on: RESILIENCE

Episode 344

In this weeks news, there are three prime examples of why resilience is so important.  Kiran Kapur and Charles Nixon discuss.

1 year, 1 month ago

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