Podcast Episodes
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Episode 354
In this episode of the Cambridge Marketing Podcast, Kiran Kapur talks with marketer Sam Bridge about using the SOSTAC framework for effective marketi…
1 year, 4 months ago
Opinionatd Marketers on: THE MARKETING MEETUP SURVEY
Episode 353
This week Charles Nixon and Kiran Kapur discuss the findings from a Marketing Meetup survey, highlighting marketers’ views on workload stress, team d…
1 year, 4 months ago
Marketing in the Charity Sector
Episode 352
This week, we chat with Wendy Thompson, Chair of ERIC, the children's bowel and bladder charity.
We explore the power of clear, stigma-free communica…
1 year, 4 months ago
Opinionated Marketers on: PRICING
Episode 351
This week, our Opinionated Marketers discuss why brands should embrace pricing transparency. We also touch on changing consumer habits in the night …
1 year, 4 months ago
Measuring Marketing Effectiveness
Episode 350
In this episode, we dive into the tricky world of marketing measurement with Richard Levy.
Why are marketers so nervous about being measured? How can…
1 year, 4 months ago
Opinionated Marketers on: EUROPE
Episode 349
This week our Opinionated Marketrers look at the new UK-EU trade deal and what it actually means beyond the headlines.
Plus, we chat about AI avatar…
1 year, 4 months ago
Brand Management
Episode 348
In this episode, brand expert Anushree Deshpande discusses brand management for small businesses, emphasising consistency, authenticity, and values. …
1 year, 4 months ago
Opinionated Marketers on: CONSISTENCY AND CALM
Episode 347
This week, our Opinionated Marketers reflect on how businesses play a role in customer wellbeing in today's chaotic world. We also discuss M&S's mea…
1 year, 4 months ago
Digital Product Management
Episode 346
In this episode of the Cambridge Marketing Podcast, Richard Kendrick breaks down what it means to be a digital product manager—and why it’s such a fa…
1 year, 5 months ago
Segmentation and Hyper-Personalisation
Episode 345
In this episode, Jason Donapel, co-founder of The Email Experience, dives into how brands can level up their retention marketing using smarter segmen…
1 year, 5 months ago