Podcast Episodes
Back to SearchIoT Data: An Untapped Goldmine of Marketing Insights w/ Jan Pingel
Episode 70
Traditionally, marketing teams in manufacturing have depended on CRM supply data to get a picture of their customers.
However, there’s an untapped wel…
4 years, 11 months ago
Leveraging Ecommerce for Manufacturing’s Digital Immigrants w/ Curt Anderson
Episode 69
If you think ecommerce isn’t for you, you’re wrong.
You need to leverage ecommerce immediately (arguably with pricing, too) to increase your visibilit…
4 years, 11 months ago
8 Ways to Make it Easy for Your Buyers to Buy w/ Joe Sullivan
Episode 68
Only a tiny fraction of your total addressable market is ready to buy right today.
Does that mean you ignore everyone else?
Of course not. You need to …
5 years ago
Why Is Manufacturing Still Dominated by Men? w/ Lesley Ledwell Dukelow
Episode 67
There is no reason manufacturing needs to be dominated by men — even if it, historically, always was.
Yet today, as other sectors become more represen…
5 years ago
Why the Employee Bathroom Is the Key to Leadership w/ Mark Whitten
Episode 66
If you’ve ever been curious how well management takes care of its employees at any given organization, there is one really simple way to find out:
Ch…
5 years ago
How to Solve the Technology Hesitancy Issue in Manufacturing w/ Erik Nieves
Episode 65
You hear people talk a lot about a labor shortage in manufacturing and automation and robotics are a great way to tackle it.
Not just to replace jobs…
5 years ago
Fixing the Manufacturer-Distributor Relationship w/ Tom Paul
Episode 64
Without our dealers and distributors, who would sell our products? Without us, what would they sell?
We need each other.
Why then is the relationship…
5 years, 1 month ago
Make Content for Your Audience – Not for Google w/ Grace Wright & Aaron Weekes
Episode 63
If your content strategy starts with whether there’s keyword search volume around your SEO terms, you’re starting at step five.
Here’s step one: condu…
5 years, 1 month ago
Get Started w/ Data Collection & Robotics Today w/ Aaron Prather
Episode 62
Data collection, automation, robotics — these are things reserved for the budgets of the biggest companies out there, right?
Wrong. Anyone can do it …
5 years, 1 month ago
The NFL Draft, The NBA Draft and... The Manufacturing Skills Draft? w/ Dr. Jason Scales
Episode 61
You’ve probably heard about the infamous skills gap in manufacturing — a problem only made worse by the pandemic.
It has the potential to affect our …
5 years, 1 month ago