Podcast Episodes
Back to SearchFinding the Fit: How the Seller and Buyer Can Work Together so Everyone Wins w/ Ian Altman
Episode 10
Back in May, I wrote an article entitled Summer Reading 12 lessons from 12 books for 12 weeks. The author of one of those 12 books, Ian Altman, is my…
6 years, 1 month ago
The 7 Core Elements of an Industrial Marketing Strategy w/ Joe Sullivan
Episode 9
A few years ago, we at Gorilla 76 took a close look at the common components among our most successful manufacturing clients. Then, we boiled these d…
6 years, 1 month ago
The Robots Are (Not) Coming: How Wearable Technology Augments But Doesn't Replace Human Labor w/ Tracy Hansen
Episode 8
Automation cannot replace human labor. Rather, the key is to augment the workforce by equipping humans with the technology they need to be more effec…
6 years, 1 month ago
How to Fix a Factory: Influencing the Direction of Your Company w/ Rob Tracy
Episode 7
Something's not going well, and it's your job to fix it. Where do you start? You can't rely on your charm and good looks to make a change happen. In…
6 years, 2 months ago
How to Create Video Marketing that Drives Results in the Industrial Sector w/ Danny Gonzales
Episode 6
By 2022 online videos will make up more than 82% of consumer internet traffic. That's 15 times more than in 2017, according to a recent study by Cisc…
6 years, 2 months ago
Stop Giving Away Engineering and Consulting Services for Free w/ Joe Sullivan
Episode 5
I did something a little different in this episode. As opposed to bringing in an outside guest and interviewing them, I did a solocast. It's just you…
6 years, 2 months ago
The Power of the CAD Model w/ Adam Beck
Episode 4
Are you really doing content marketing if you don't create white papers, write blog posts, and deliver long speeches about the benefits of your produ…
6 years, 2 months ago
Create Sustainable Growth By Knowing Your Market w/ MJ Peters
Episode 3
When a lot of industrial companies start out, they're lean. Nimble. Close to their customers. But as business scales and becomes more complex, they l…
6 years, 2 months ago
You Don't Have to Blog: Content Marketing for Manufacturers That Works w/ Nick Goellner
Episode 2
Try describing a mechanical thing with a blog post. It's not easy. It's not the right format. But try taking a 3-D model, making it photorealistic, a…
6 years, 2 months ago
Beyond What's in Our Brains: Introducing The Manufacturing Executive Show w/ Joe Sullivan
Episode 1
I like working with people who get dirty building stuff. That's why I'm committed to serving the industrial sector by producing resourceful, helpful,…
6 years, 3 months ago