Episode Details
Back to EpisodesIoT Data: An Untapped Goldmine of Marketing Insights w/ Jan Pingel
Episode 70
Published 4 years, 11 months ago
Description
Traditionally, marketing teams in manufacturing have depended on CRM supply data to get a picture of their customers.
However, there’s an untapped well of customer insights that many overlook: IoT data from manufacturing facilities.
Using this data, marketers can target specific campaigns to specific customer bases and create messaging that truly resonates with customers.
In this episode, I sit down with Jan Pingel , Product Leader of Digital Solutions at Ingersoll Rand , to talk about how IoT is opening up new opportunities to get a deeper view of customers and learn valuable things you don’t normally learn about them.
Join us as we discuss:
-Industry 4.0 Club
-Using IoT data in marketing
-Data privacy and data security concerns
Resources we mentioned during the podcast:
- Industry 4.0 Club
- SME.org
- Arcweb.com
- Isa.org
- IEEE.org
Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.
However, there’s an untapped well of customer insights that many overlook: IoT data from manufacturing facilities.
Using this data, marketers can target specific campaigns to specific customer bases and create messaging that truly resonates with customers.
In this episode, I sit down with Jan Pingel , Product Leader of Digital Solutions at Ingersoll Rand , to talk about how IoT is opening up new opportunities to get a deeper view of customers and learn valuable things you don’t normally learn about them.
Join us as we discuss:
-Industry 4.0 Club
-Using IoT data in marketing
-Data privacy and data security concerns
Resources we mentioned during the podcast:
- Industry 4.0 Club
- SME.org
- Arcweb.com
- Isa.org
- IEEE.org
Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.