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From eTail: Building a long-term creator strategy with Wendy Wildfeuer from Motom
Season 8 Episode 828
In a world of fleeting social trends, how do you build a creator strategy that drives measurable, long-term revenue instead of just chasing momentary…
2 months, 3 weeks ago
#828: From eTail: Building a long-term creator strategy with Wendy Wildfeuer from Motom
Season 8 Episode 828
In a world of fleeting social trends, how do you build a creator strategy that drives measurable, long-term revenue instead of just chasing momentary…
2 months, 3 weeks ago
From eTail: Attentive CMO Keri McGhee on getting past AI hype to make the right strategic investments
Season 8 Episode 827
We’re all being told to "embrace AI or be left behind," but what if the biggest risk isn't ignoring AI, but implementing it poorly and alienating the…
2 months, 3 weeks ago
#827: From eTail: Attentive CMO Keri McGhee on getting past AI hype to make the right strategic investments
Season 8 Episode 827
We’re all being told to "embrace AI or be left behind," but what if the biggest risk isn't ignoring AI, but implementing it poorly and alienating the…
2 months, 3 weeks ago
From eTail: RTB House's Jaysen Gillespie on performance marketing in an era of signal loss and consumer uncertainty
Season 8 Episode 826
WIth consumers increasingly skeptical of advertising, what's the real difference between a brand that's being genuinely helpful and one that's just b…
2 months, 4 weeks ago
#826: From eTail: RTB House's Jaysen Gillespie on performance marketing in an era of signal loss and consumer uncertainty
Season 8 Episode 826
WIth consumers increasingly skeptical of advertising, what's the real difference between a brand that's being genuinely helpful and one that's just b…
2 months, 4 weeks ago
From eTail: Zeta Global Chief Growth Officer Ed See on the expanding (and more demanding) role of the CMO
Season 8 Episode 825
As a marketing leader, is your primary job to persuade human customers, or are you now preparing to negotiate directly with their AI agents?
Agility …
2 months, 4 weeks ago
#825: From eTail: Zeta Global Chief Growth Officer Ed See on the expanding (and more demanding) role of the CMO
Season 8 Episode 825
As a marketing leader, is your primary job to persuade human customers, or are you now preparing to negotiate directly with their AI agents?
Agility r…
2 months, 4 weeks ago
From eTail: Furniture.com CMO Dan Bennett on how to win the high-consideration purchase
Season 8 Episode 824
What if the biggest friction point in your customer's journey isn't your checkout page, but the overwhelming paradox of choice you’ve intentionally c…
3 months ago
#824: From eTail: Furniture.com CMO Dan Bennett on how to win the high-consideration purchase
Season 8 Episode 824
What if the biggest friction point in your customer's journey isn't your checkout page, but the overwhelming paradox of choice you’ve intentionally c…
3 months ago