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ActiveCampaign CEO Jason VandeBoom on AI as foundation versus feature
ActiveCampaign CEO Jason VandeBoom on AI as foundation versus feature

Season 8 Episode 829

If you had to start your business over from scratch today, would you build it the same way, or would you build it entirely around an AI core?


Agility…

4 months, 2 weeks ago

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#829: ActiveCampaign CEO Jason VandeBoom on AI as foundation versus feature
#829: ActiveCampaign CEO Jason VandeBoom on AI as foundation versus feature

Season 8 Episode 829

If you had to start your business over from scratch today, would you build it the same way, or would you build it entirely around an AI core?


Agility …

4 months, 2 weeks ago

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From eTail: Building a long-term creator strategy with Wendy Wildfeuer from Motom
From eTail: Building a long-term creator strategy with Wendy Wildfeuer from Motom

Season 8 Episode 828

In a world of fleeting social trends, how do you build a creator strategy that drives measurable, long-term revenue instead of just chasing momentary…

4 months, 2 weeks ago

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#828: From eTail: Building a long-term creator strategy with Wendy Wildfeuer from Motom
#828: From eTail: Building a long-term creator strategy with Wendy Wildfeuer from Motom

Season 8 Episode 828

In a world of fleeting social trends, how do you build a creator strategy that drives measurable, long-term revenue instead of just chasing momentary…

4 months, 2 weeks ago

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From eTail: Attentive CMO Keri McGhee on getting past AI hype to make the right strategic investments
From eTail: Attentive CMO Keri McGhee on getting past AI hype to make the right strategic investments

Season 8 Episode 827

We’re all being told to "embrace AI or be left behind," but what if the biggest risk isn't ignoring AI, but implementing it poorly and alienating the…

4 months, 3 weeks ago

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#827: From eTail: Attentive CMO Keri McGhee on getting past AI hype to make the right strategic investments
#827: From eTail: Attentive CMO Keri McGhee on getting past AI hype to make the right strategic investments

Season 8 Episode 827

We’re all being told to "embrace AI or be left behind," but what if the biggest risk isn't ignoring AI, but implementing it poorly and alienating the…

4 months, 3 weeks ago

Short Long
View Episode
From eTail: RTB House's Jaysen Gillespie on performance marketing in an era of signal loss and consumer uncertainty
From eTail: RTB House's Jaysen Gillespie on performance marketing in an era of signal loss and consumer uncertainty

Season 8 Episode 826

WIth consumers increasingly skeptical of advertising, what's the real difference between a brand that's being genuinely helpful and one that's just b…

4 months, 3 weeks ago

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#826: From eTail: RTB House's Jaysen Gillespie on performance marketing in an era of signal loss and consumer uncertainty
#826: From eTail: RTB House's Jaysen Gillespie on performance marketing in an era of signal loss and consumer uncertainty

Season 8 Episode 826

WIth consumers increasingly skeptical of advertising, what's the real difference between a brand that's being genuinely helpful and one that's just b…

4 months, 3 weeks ago

Short Long
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From eTail: Zeta Global Chief Growth Officer Ed See on the expanding (and more demanding) role of the CMO
From eTail: Zeta Global Chief Growth Officer Ed See on the expanding (and more demanding) role of the CMO

Season 8 Episode 825

As a marketing leader, is your primary job to persuade human customers, or are you now preparing to negotiate directly with their AI agents?


Agility …

4 months, 3 weeks ago

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#825: From eTail: Zeta Global Chief Growth Officer Ed See on the expanding (and more demanding) role of the CMO
#825: From eTail: Zeta Global Chief Growth Officer Ed See on the expanding (and more demanding) role of the CMO

Season 8 Episode 825

As a marketing leader, is your primary job to persuade human customers, or are you now preparing to negotiate directly with their AI agents?


Agility r…

4 months, 3 weeks ago

Short Long
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